Sales Development Representative

Garment Printing Group; Islamabad; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

Garment Printing Group in Islamabad seeks a proactive BDR/SDR to drive top-of-funnel activity by identifying, researching, and qualifying enterprise prospects. You will manage multi-channel outbound cadences, conduct light discovery, generate SQLs, and ensure smooth handoffs to Account Executives.

A successful candidate will own top-of-funnel metrics, maintain CRM hygiene, and help meet monthly and quarterly targets through strong research, perseverance, and stakeholder engagement.

Qualifications

• 2+ years of SDR/BDR experience in B2B outbound.
• Exposure to supply chain, production, merchandising, or uniform/apparel industries preferred.

Responsibilities

• Prospect and build outbound target lists across key industries such as Construction, Logistics, Hospitality, Retail.
• Execute multi-channel outbound cadences including emails, calls, LinkedIn outreach, SMS, mockups, and value-driven messages.
• Conduct light discovery covering pain points, urgency, artwork readiness, compliance needs, and multi-site complexities.
• Identify key challenges such as turnaround delays, consistency issues, procurement bottlenecks, and uniform standardization needs.
• Generate Sales Qualified Leads (SQLs) aligned with AE requirements and company ICP.
• Initiate and nurture early-stage relationships with HR, Ops, Procurement, WHS, Site Managers, and Depot/Store Managers.
• Run 5–10-minute qualification calls to uncover high-level needs and validate fit.
• Provide clean, detailed context to AEs in the CRM for smooth handoff and higher meeting-to-opportunity conversions.
• Prepare or trigger sample packs, mockups, and pilot-introduction steps based on prospect interest.
• Coordinate with design/ops for quick-turn materials if required for nurturing.
• Maintain rigorous CRM hygiene by logging into all outreach activities, updating next steps, tagging ICP tiers, and documenting qualification notes.
• Ensure opportunities are properly handed off with complete data and expected next actions.
• Schedule qualified demos and meetings for AEs ensuring prospects meet minimum qualification thresholds.
• Own top-of-funnel conversion metrics and contribute to predictable pipeline generation.
• Identify and prove issues such as turnaround delays, artwork approval problems, multiple-site uniform inconsistency, compliance requirements, poor vendor reliability
• Position our value proposition as a solution to these pains, prior to AE handoff.
• Contribute to monthly and quarterly revenue targets through consistent SQL generation, qualification accuracy, and progression support.
• Hit individual KPIs for outreach volume, reply to rates, booked meetings, and SQL conversions. Ideal

Skills

Strong phone presence

Outbound outreach

CRM proficiency

Research & prospecting

Time management

Tools

HubSpot

Apollo

Pipedrive

Job description

The BDR/SDR is responsible for driving top-of-funnel activity by identifying, researching, and qualifying potential enterprise customers. This role executes structured outbound cadences, conducts light discovery calls, generates high-quality SQLs, and ensures smooth handoffs to the Account Executive team. The BDR/SDR plays a critical role in pipeline generation by targeting industries such as Construction, Logistics, Hospitality, Retail, and other relevant sectors.

Key Responsibilities

1. Prospecting & List Building

• Research and develop outbound target lists across key industries such as Construction, Logistics, Hospitality, Retail, etc.
• Segment and tier accounts according to Ideal Customer Profile (ICP) criteria.
• Maintain accurate, updated databases of key contacts and company insights.
• Execute multi-channel outbound cadences including emails, calls, LinkedIn outreach, SMS, mockups, and value-driven messages.
• Follow pre-defined sequencing structures to ensure consistency, quality, and predictable outreach performance.

3. Prospect Qualification

• Conduct light discovery covering pain points, urgency, artwork readiness, compliance needs, and multi-site complexities.
• Identify key challenges such as turnaround delays, consistency issues, procurement bottlenecks, and uniform standardization needs.
• Generate Sales Qualified Leads (SQLs) aligned with AE requirements and company ICP.

4. Stakeholder Engagement

• Initiate and nurture early-stage relationships with HR, Ops, Procurement, WHS, Site Managers, and Depot/Store Managers.
• Serve as the first point of contact ensuring a warm, professional, and value-based outreach approach.

5. Qualification Calls & Handoffs

• Run 5–10-minute qualification calls to uncover high-level needs and validate fit.
• Provide clean, detailed context to AEs in the CRM for smooth handoff and higher meeting-to-opportunity conversions.
• Prepare or trigger sample packs, mockups, and pilot-introduction steps based on prospect interest.
• Coordinate with design/ops for quick-turn materials if required for nurturing.
• Maintain rigorous CRM hygiene by logging into all outreach activities, updating next steps, tagging ICP tiers, and documenting qualification notes.
• Ensure opportunities are properly handed off with complete data and expected next actions.
• Schedule qualified demos and meetings for AEs ensuring prospects meet minimum qualification thresholds.
• Own top-of-funnel conversion metrics and contribute to predictable pipeline generation.

9. Deep Pain Discovery

• Identify and prove issues such as turnaround delays, artwork approval problems, multiple-site uniform inconsistency, compliance requirements, poor vendor reliability
• Position our value proposition as a solution to these pains, prior to AE handoff.
• Contribute to monthly and quarterly revenue targets through consistent SQL generation, qualification accuracy, and progression support.
• Hit individual KPIs for outreach volume, reply to rates, booked meetings, and SQL conversions. Ideal

Background & Qualifications Experience

• 2+ years of SDR or BDR experience in B2B outbound (product-led, agency-led, or service led environments).
• Exposure to supply chain, production, merchandising, or uniform/apparel industries preferred.

Skills & Competencies

• Strong phone presence and confident objection handling.
• Excellent conversational, writing, and outreach skills.
• Familiarity with CRM tools (HubSpot, Apollo, Pipedrive, or equivalent).
• Ability to follow structured sequences while personalizing communication.
• High resilience, persistence, and ability to achieve daily/weekly outreach targets.
• Strong research, organization, and time-management abilities.