Sales Development Representative - B2B Outbound Sales

Devsinc; Lahore; On-site; PKR 11,104,941 - 18,045,530; Full time

Job summary

Devsinc is seeking a driven Sales Development Representative (SDR) with 1-2 years of experience to generate and qualify pipeline in international B2B outbound sales. You will target North America and EMEA markets using multi-channel outreach, LinkedIn Navigator, email campaigns, and other tools to book discovery meetings.

You will partner with Sales Managers and Account Executives to identify opportunities, research ICPs, and maintain a healthy CRM pipeline with accurate activity data.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 1-2 years of experience in Business/Sales Development, Outbound B2B Sales, Lead Generation, preferably serving international markets.
• Proven experience in outbound prospecting, lead generation, pipeline development, lead qualification, and appointment setting.
• Strong understanding of the B2B sales lifecycle, ICP, MQLs, SQLs, BANT, and handoff processes.
• Excellent verbal and written English communication skills meeting professional U.S. business standards.
• Hands-on experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or Pipedrive.
• Proficiency with outbound sales tools including LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Salesloft, Cognism, LeadIQ, Hunter.io, and others.
• Experience selling or supporting sales for software development, IT services, or tech solutions is preferred.

Responsibilities

• Research target industries, companies, and key decision-makers across NA and EMEA.
• Build high-quality prospect lists using LinkedIn Navigator, Apollo.io, ZoomInfo, and other platforms.
• Identify and engage CEOs, CTOs, CISOs, CMOs, Heads of Engineering, and other decision-makers.
• Execute personalized multi-channel outbound prospecting campaigns and manage structured outreach sequences.
• Identify, qualify, and nurture prospects using BANT, ICP validation, and MQL-to-SQL criteria.
• Book 2-3 qualified discovery meetings daily and deliver at least 8 SQLs per month for the region.
• Maintain a healthy pipeline by tracking engagement, progression, and conversion metrics.
• Maintain accurate CRM records and timely updates across HubSpot, Salesforce, Zoho, etc.
• Collaborate with Sales, Marketing, and Delivery teams to align messaging and ICPs.

Skills

Outbound sales prospecting

Lead generation

Multi-channel outreach

LinkedIn Sales Navigator

CRM proficiency

Education

Bachelor's degree in Business/Marketing/Sales

Tools

HubSpot

Salesforce

Zoho CRM

Pipedrive

LinkedIn Navigator

Apollo.io

Job description

Devsinc is hiring a highly motivated and results-oriented Sales Development Representative (SDR) with 1-2 years of experience in international B2B outbound sales, lead generation, LinkedIn prospecting, and pipeline development.

In this role, you will identify and engage prospective clients across the North American (U.S. & Canada) and EMEA markets through strategic outbound outreach, LinkedIn Sales Navigator, email campaigns, and other sales engagement channels. You will play a pivotal role in driving pipeline growth by partnering with Sales Managers and Account Executives to identify, qualify, and convert prospective opportunities into a consistent pipeline of Sales Qualified Leads (SQLs).

Responsibilities:

• Research target industries, companies, and key decision-makers across the North American (U.S. & Canada) and EMEA markets based on the Ideal Customer Profile (ICP)
• Build high-quality prospect lists using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, Salesloft, Outreach.io, company websites, and other lead generation platforms
• Identify, research, and engage key stakeholders, including CEOs, CTOs, CISOs, CMOs, Heads of Engineering, and other senior decision-makers through targeted outbound prospecting and account research
• Execute personalized multi-channel outbound prospecting campaigns through LinkedIn Sales Navigator, email, and other approved outreach channels, managing structured outreach sequences for lead generation, follow-ups, and qualified meeting bookings
• Identify, engage, qualify, and nurture prospective clients using BANT (Budget, Authority, Need, Timeline), ICP validation, MQL-to-SQL qualification criteria, and business pain points before handoff to Account Executives
• Book 2-3 qualified discovery meetings daily and consistently deliver at least 8 Sales Qualified Leads (SQLs) per month for the assigned region (North America or EMEA), while achieving established lead generation, pipeline, and performance targets
• Build, manage, and maintain a healthy pipeline of qualified opportunities by tracking prospect engagement, pipeline progression, and conversion metrics throughout the sales cycle
• Maintain accurate records in approved CRM platforms, including HubSpot CRM, Salesforce, and Zoho CRM, ensuring timely updates of outreach activities, follow-ups, pipeline status, and sales performance metrics
• Collaborate closely with Sales, Marketing, and Delivery teams to align messaging, Ideal Customer Profiles (ICPs), outbound strategies, and account expansion opportunities

Requirements:

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field
• 1-2 years of experience in Business/Sales Development, Outbound B2B Sales, Lead Generation, preferably serving international markets
• Proven experience in outbound prospecting, lead generation, pipeline development, lead qualification, and appointment setting
• Strong understanding of the B2B sales lifecycle, including Ideal Customer Profile (ICP), Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), BANT, and sales handoff processes
• Excellent verbal and written English communication skills, meeting professional U.S. business standards
• Hands-on experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or Pipedrive
• Proficiency with outbound sales and prospecting tools, including LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Instantly, Salesloft, Cognism, LeadIQ, RocketReach, Hunter.io, ContactOut, Smartlead.ai, and Google Workspace (G Suite)
• Experience selling or supporting sales for software development, IT services, staff augmentation, digital transformation, or other technology solutions is highly preferred
• Strong understanding of North American and EMEA buyer behaviour, enterprise sales cycles, procurement processes, and stakeholder management
• Ability to conduct account research, identify buying signals, map decision-makers, and engage multiple stakeholders within target organisations

What We're Looking For:

• Sales Mindset - Highly motivated, target-driven, and eager to build a career in sales
• Communication Excellence - Clear, professional, and persuasive communication
• Resilience & Ownership - Ability to handle rejection and stay consistent
• Learning Agility - Quick to adapt, learn, and grow in a dynamic environment
• Professionalism - Strong work ethic, discipline, and attention to detail