Sales Developer Representative (Microsoft & Cisco Services)

Cedar Global Solutions; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Cedar Global Solutions is seeking a driven Sales Development Representative/Business Development Representative to generate leads and build a robust pipeline for Microsoft cloud and Cisco networking, security, and collaboration services in Lahore. Night onsite shift, fast-paced quota-driven environment, and cross-functional collaboration with partner teams.

Ideal candidates have 2+ years in SDR/BDR or IT sales, deep knowledge of Microsoft and Cisco offerings, and experience with CRM systems to

Qualifications

• 2+ years in SDR/BDR or IT sales, ideally with Microsoft/Cisco partners.
• Strong knowledge of Microsoft Azure, M365, Dynamics 365, Power Platform.
• Strong knowledge of Cisco networking, security, and collaboration offerings.
• Proven ability to meet lead generation and pipeline targets.

Responsibilities

• Identify and qualify new business opportunities through outbound activities.
• Develop understanding of Microsoft and Cisco service offerings to communicate value.
• Research target accounts and decision-makers for outreach.
• Schedule discovery meetings for Account Executives or senior sales team.
• Collaborate with partner teams for co-selling and MDF campaigns.
• Maintain CRM records and forecast pipeline.
• Meet KPIs for outbound activity and pipeline generation.
• Stay updated on vendor programs and incentives.

Skills

Lead generation

Outbound outreach

CRM proficiency

Communication

Enterprise IT knowledge

Education

Bachelor's degree in Business, IT, Marketing, or related field

Tools

Salesforce

HubSpot

MS Dynamics

Outreach

SalesLoft

ZoomInfo

Apollo

LinkedIn Sales Navigator

Job description

Location: The Enterprise Building, Multan Road, Near Thokar Niaz Baig, Lahore

Shift: Night Onsite

About the Role

We are looking for a driven and results-oriented Sales Development Representative (SDR) / Business Development Representative (BDR) with strong experience selling or supporting Microsoft and Cisco technology services. The ideal candidate will be responsible for generating qualified leads, building a robust sales pipeline, and nurturing early-stage relationships with prospective clients interested in Microsoft cloud solutions (Azure, Microsoft 365, Dynamics 365) and Cisco networking, security, and collaboration services.

This role is critical to our sales growth strategy and requires someone who understands enterprise IT buying cycles, can speak confidently with technical and business stakeholders, and is comfortable working in a fast-paced, quota-driven environment.

Key Responsibilities

• Identify, prospect, and qualify new business opportunities within target accounts through outbound calls, emails, LinkedIn outreach, and other lead generation channels.
• Develop a strong understanding of Microsoft (Azure, M365, Dynamics 365, Power Platform) and Cisco (networking, security, collaboration, data center) service offerings to effectively communicate value propositions to prospects.
• Research target accounts and key decision-makers (IT Directors, CIOs, Network Managers, Procurement teams) to build a targeted outreach strategy.
• Schedule qualified discovery meetings/demos for Account Executives or senior sales team members.
• Collaborate closely with Microsoft and Cisco partner/alliance teams to leverage co-selling opportunities, MDF (Market Development Funds), and joint marketing campaigns.
• Maintain accurate and up-to-date records of prospect interactions, pipeline status, and forecasts in CRM (e.g., Salesforce, HubSpot, Dynamics CRM).
• Meet or exceed monthly/quarterly KPIs related to outbound activity, qualified meetings, and pipeline generation.
• Stay current on Microsoft and Cisco product updates, licensing changes, certifications, and competitive landscape.
• Work cross-functionally with marketing to refine messaging, campaigns, and target account lists (ABM approach).
• Attend Microsoft/Cisco partner events, webinars, and training sessions to stay aligned with vendor programs and incentives.

Required Qualifications

• 2+ years of experience in an SDR, BDR, inside sales, or IT sales role, preferably within a Microsoft Gold/Solutions Partner or Cisco Partner organization.
• Solid working knowledge of Microsoft services (Azure, Microsoft 365, Dynamics 365, Power Platform, licensing models such as CSP/EA).
• Solid working knowledge of Cisco services (networking, security, collaboration tools like Webex, data center solutions, Cisco licensing/subscription models).
• Proven track record of meeting or exceeding lead generation and pipeline targets.
• Strong cold calling, email outreach, and social selling (LinkedIn Sales Navigator) skills.
• Excellent verbal and written communication skills with the ability to engage both technical and non-technical stakeholders.
• Experience using CRM tools (Salesforce, HubSpot, MS Dynamics) and sales engagement platforms (Outreach, SalesLoft, ZoomInfo, Apollo).
• Highly organized, self-motivated, and comfortable working toward aggressive targets.

Preferred Qualifications

• Microsoft or Cisco sales/technical certifications (e.g., Microsoft Certified: Azure Fundamentals, Cisco Sales Expert - CSE, Cisco Sales Associate).
• Prior experience working within a Microsoft or Cisco Partner ecosystem, including familiarity with partner portals, incentive programs, and co-marketing funds.
• Bachelor's degree in Business, IT, Marketing, or a related field (or equivalent practical experience).
• Experience selling managed services, cloud migration, cybersecurity, or unified communications solutions.