Digital Creative Lead for Copy, Video & Strategy

IODIGITAL; Karachi Division; On-site; PKR 669,600 - 1,116,000; Full time

Job summary

IODIGITAL is seeking a dynamic Creative Copywriter to craft compelling copy and oversee content quality across digital channels. You will develop multi-format assets, including video content, while ensuring brand consistency and campaign relevance.

You will collaborate with social, digital, and design teams, produce client-facing decks, and contribute to pitches with innovative concepts. Stay ahead of trends and translate Urdu content when needed.

Qualifications

• Bachelor’s degree or higher in English, marketing, communications, or related field.
• Minimum experience of 1-2 years in advertising industry.
• Ensure timely execution of deliverables across all creative projects, maintaining quality, consistency, and alignment with client goals.

Responsibilities

• Create copy for diverse formats and campaigns.
• Edit, proofread, and ensure tone consistent with brand.
• Develop multi-format assets including video content.
• Collaborate with social media, digital teams, and design.
• Prepare client-facing decks and pitches.
• Present ideas to senior team and refine with client feedback.
• Monitor trends on TikTok, Instagram, YouTube Shorts.
• Translate Urdu content to English when required.
• Conduct surveys and research for insight building.
• Oversee quality and timely execution across projects.

Skills

Copywriting

Editing

Proofreading

Content strategy

Creative direction

Social media content

Pitch decks

Campaign ideation

Research & insights

Urdu-to-English translation

Education

Bachelor’s degree or higher in English, marketing, communications, or related field

Job description

IODIGITAL is seeking a dynamic Creative Copywriter to craft compelling copy and oversee content quality across digital channels. You will develop multi-format assets, including video content, while ensuring brand consistency and campaign relevance.

You will collaborate with social, digital, and design teams, produce client-facing decks, and contribute to pitches with innovative concepts. Stay ahead of trends and translate Urdu content when needed.