Regional Senior Associate-Seller Ops & Strategy

Daraz; Karachi Division; On-site; PKR 1,116,000 - 1,674,000; Full time

Job summary

Daraz in Karachi is seeking a candidate for managing seller communications, operational support, and incentive management. The role requires 4-5 years of experience in product marketing, marketplace operations, or similar in an e-commerce environment.

The ideal candidate will be skilled in Excel, have strong written communication abilities, and be comfortable with data analysis. The position offers opportunities for professional growth and involvement in cross-functional teams.

Qualifications

• 4-5 years of experience in product marketing or related B2B functions.
• Comfortable across multiple tools and stakeholder groups.
• Strong analytical mindset with problem-solving skills.

Responsibilities

• Manage seller communications and performance tracking.
• Coordinate incentive scheduling and performance.
• Lead seller training sessions and webinars.

Skills

Product marketing experience

Marketplace operations

Strong written communication

Advanced Excel proficiency

Analytical mindset

Tools

SQL

Excel

Job description

About The Role

This role owns the seller-facing communications, incentive operations, and platform enablement function within DMS. It is the connective layer between campaign priorities, regional stakeholders, platform systems, and seller experience across all Daraz ventures. The person in this role will operate on a continuous cadence across campaign and BAU periods, managing multiple parallel workstreams with minimal supervision.

Key Responsibilities

Seller Communications & Content

• Build and maintain the end-to-end seller comms calendar across campaign and BAU periods, informed by performance data.
• Design seller communications and localize across all venture languages per market.
• Coordinate with regional stakeholders each campaign cycle to align and prioritize ASC push notifications; track post-send performance.
• Schedule all seller content on the DMS BP Homepage and create superlinks per campaign objective.
• Monitor comms and superlink performance on an ongoing basis; elevate issues proactively.

Incentive & Voucher Management

• Manage incentive scheduling across weekly and monthly cycles, tracking performance and coordinating with local teams to ensure full utilization before expiry.
• Own the goal achievement rewards program (upsell and active days), maintaining daily tracking and ensuring timely payouts aligned with program rules.

Seller Training & Enablement

• Lead seller webinars and training sessions in partnership with local commercial teams across ventures (online and in-person).
• Own all content on Daraz University, publishing updates with every platform feature release.
• Support UTM tool training and adoption across markets.

Platform & Operational Support

• Produce launch decks for new DMS solutions and platform launches.
• Handle operational requests including category whitelisting, T&Cs updates, and product bug triage.
• Act as a go-to resource for local teams on product understanding and issue resolution.
• Build and maintain comprehensive governance structures that ensure consistent measurement, data quality, and accountability across stakeholders regarding DMS performance.
• Conduct independent analysis on an ad-hoc basis to support strategic planning, problem-solving, and business optimization.
• Translate complex data sets into clear, actionable insights for cross-functional teams including product, commercial, and leadership.

Requirements

• 4-5 years of experience in product marketing, marketplace operations, seller engagement, or a related B2B function within an e-commerce or platform business.
• Comfortable working across multiple tools, systems, and stakeholder groups simultaneously.
• Strong written communication skills with the ability to localize and adapt content across markets.
• Advanced proficiency in Excel (data modeling, reporting and visualization).
• Strong analytical mindset with ability to work independently, identify data gaps, and solve problems without supervision.
• Comfort with ambiguity and willingness to take ownership of new areas as the team evolves.

Good to Have

• Working knowledge of SQL for data extraction, transformation, basic analysis and dashboard optimizations.
• Design skills (Canva or equivalent) for producing seller-facing communications independently.
• Familiarity with ad tech, retail media, or marketplace monetization products.
• Prior exposure to cross-market or regional coordination in a multi-country setup.
• Experience with incentive or loyalty program operations.