Assortment & Channel Operations Lead-Supply Chain

Daraz; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Daraz in Karachi invites an operations-led marketer to own end-to-end backend onboarding, assortment governance, and campaign execution. You will drive SLA improvements, coordinate with category and finance teams, and optimize workflows for faster, error-free listings.

You'll manage marketing budgets, ROI analytics, and cross-functional channel activations across Choice, Mart, and Pharma, while curating content calendars and megacampaigns to boost conversions and GMV.

Qualifications

• Experience in managing SLA-driven operations and automation.
• Strong marketing and commercial acumen with ROI tracking.
• Excellent cross-functional coordination across Pricing, Planning, KAMs, and Finance.
• Focus on conversion-driven thinking.

Responsibilities

• Backend function management from deal to live, including onboarding and SKU activation.
• Oversee assortment management, content quality scoring, and product detail page readiness.
• Develop and manage supply chain marketing strategy with ROI tracking.
• Oversee end-to-end campaign operations, including flash sales and mega campaigns.

Skills

Operational execution

Marketing acumen

Cross-functional coordination

Conversion funnel thinking

Job description

Key Responsibilities

Backend Function Management — SKU & Seller Onboarding

Own the full onboarding process from negotiated deal to live, shoppable listing. Drive SKU activation SLA reduction (current target: 25 days to under 7 days). Manage seller onboarding workflows, coordinate with category and QC teams, and ensure new assortment goes live on time and error-free.

Assortment Management for Supply Chain

Oversee content optimization (GMV/UV-based content quality scoring), store management, and resolution of technical issues (sync errors, product locks, categorization bugs). Manage Choice brand tagging, free gift curation, and backend classification governance. Ensure product detail pages are conversion-ready across Retail, Choice, and Pharma.

Supply Chain Marketing Strategy

Own marketing budget allocation and ROI across channels: KOL management (macro and micro/affiliate), Daraz Mart performance (voucher mechanics, page optimization), and channel activations for Choice, Mart, and Pharma. Plan and execute content calendars — carousels, KOL integrations, static ads, and social pushes (FB/Insta/TikTok).

Campaign Operations End-to-End

Manage the full campaign lifecycle from curation and QC through submission, execution, and performance review. Own flash sale curation and automation. Coordinate mega campaigns and category days. Drive campaign process optimization and automation to reduce cycle time and manual effort.

Job Requirements

• Strong operational execution skills — comfortable managing SLAs, process optimization, and workflow automation
• Marketing/commercial acumen — budget ownership, ROI tracking, channel strategy
• Cross-functional coordination ability — works across Pricing, Planning, KAMs, and Finance
• Thinks in conversion funnels, not just task completion