Product Marketing Manager for GTM & Growth (SaaS Platform)

Creative Chaos; Pakistan; On-site; PKR 2,000,000 - 4,000,000; Full time

Job summary

Rise92 is a platform by Creative Chaos built to accelerate Pakistan's technology ecosystem. We connect tech entrepreneurs, startups, investors, and innovators to global opportunities through insights, partnerships, and visibility.

We seek a Product Marketing Manager to lead GTM strategy, positioning, and messaging for Rise92. You will define value propositions, understand audience segments, and partner with product, growth, and brand teams to drive adoption and growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• 4+ years of experience in product marketing, growth marketing, or platform marketing, ideally in SaaS or tech ecosystems.
• Strong understanding of startup ecosystems, tech products, and digital GTM strategies.
• Proven track record in driving measurable growth through positioning and integrated campaigns.
• Excellent communication and storytelling skills; translate technical products into compelling messages.

Responsibilities

• Develop and own the go-to-market strategy for new features and launches.
• Define and refine product positioning, messaging, and differentiation based on insights.
• Collaborate with product and growth teams to identify pains, use cases, and opportunities.
• Develop marketing assets: landing pages, emails, case studies, pitch decks, content.
• Lead competitive and market analyses to position offerings effectively.
• Partner with content, PR, and design teams to craft narratives.
• Drive user acquisition and engagement campaigns across channels.
• Support event marketing, partnerships, and PR tied to milestones.
• Analyze adoption metrics and campaign performance to optimize messaging.

Skills

Product marketing

Growth marketing

Go-to-market

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing

MBA preferred

Tools

HubSpot

Notion

Google Analytics

Product analytics platforms

Job description

Rise92 is a platform by Creative Chaos built to accelerate Pakistan's technology ecosystem. We connect tech entrepreneurs, startups, investors, and innovators to global opportunities through insights, partnerships, and visibility.

We seek a Product Marketing Manager to lead GTM strategy, positioning, and messaging for Rise92. You will define value propositions, understand audience segments, and partner with product, growth, and brand teams to drive adoption and growth.