Growth-Focused Product Marketing Manager (B2B SaaS)

simplicant.com, inc.; Lahore; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

A leading SaaS company is seeking a Product Marketing Manager in Lahore, Pakistan. This role involves refining ICP frameworks, supporting market strategies, and optimizing demand generation efforts. Ideal candidates will have 2 to 4 years of B2B SaaS product marketing experience, a strong analytical capability, and expertise in using AI tools. Join us to drive growth and generate value for customers.

Qualifications

• 2 to 4 years of experience in B2B SaaS product marketing.
• Proven record of impacting revenue metrics.
• Ability to work cross functionally with Product, Sales, and Demand teams.

Responsibilities

• Refine ICP frameworks and strategies.
• Support market plans for product launches.
• Drive growth in median deal size through improved positioning.
• Optimize messaging for higher intent acquisition.

Skills

B2B SaaS product marketing experience

ICP strategy ownership

Deep understanding of enterprise sales cycles

Influencing pricing and packaging strategies

Analytical capability

Using AI and LLM tools

Education

Marketing degree with preference to analytics background

Job description

A leading SaaS company is seeking a Product Marketing Manager in Lahore, Pakistan. This role involves refining ICP frameworks, supporting market strategies, and optimizing demand generation efforts. Ideal candidates will have 2 to 4 years of B2B SaaS product marketing experience, a strong analytical capability, and expertise in using AI tools. Join us to drive growth and generate value for customers.