Product Marketing Manager

Creative Chaos; Pakistan; On-site; PKR 2,000,000 - 4,000,000; Full time

Job summary

Rise92 is a platform by Creative Chaos built to accelerate Pakistan's technology ecosystem. We connect tech entrepreneurs, startups, investors, and innovators to global opportunities through insights, partnerships, and visibility.

We seek a Product Marketing Manager to lead GTM strategy, positioning, and messaging for Rise92. You will define value propositions, understand audience segments, and partner with product, growth, and brand teams to drive adoption and growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• 4+ years of experience in product marketing, growth marketing, or platform marketing, ideally in SaaS or tech ecosystems.
• Strong understanding of startup ecosystems, tech products, and digital GTM strategies.
• Proven track record in driving measurable growth through positioning and integrated campaigns.
• Excellent communication and storytelling skills; translate technical products into compelling messages.

Responsibilities

• Develop and own the go-to-market strategy for new features and launches.
• Define and refine product positioning, messaging, and differentiation based on insights.
• Collaborate with product and growth teams to identify pains, use cases, and opportunities.
• Develop marketing assets: landing pages, emails, case studies, pitch decks, content.
• Lead competitive and market analyses to position offerings effectively.
• Partner with content, PR, and design teams to craft narratives.
• Drive user acquisition and engagement campaigns across channels.
• Support event marketing, partnerships, and PR tied to milestones.
• Analyze adoption metrics and campaign performance to optimize messaging.

Skills

Product marketing

Growth marketing

Go-to-market

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing

MBA preferred

Tools

HubSpot

Notion

Google Analytics

Product analytics platforms

Job description

Job Summary

Rise92 is a platform by Creative Chaos built to accelerate Pakistan's technology ecosystem. We connect tech entrepreneurs, startups, investors, and innovators to global opportunities through insights, partnerships, and visibility. At Rise92, we celebrate Pakistani innovation and build bridges between local talent and international markets.

Position Overview- We are seeking a Product Marketing Manager to lead the go-to-market (GTM) strategy, positioning, and messaging for Rise92. This role combines strategic thinking with hands-on execution to drive adoption, engagement, and growth across our platform. You will be the voice of the product in the market — responsible for defining the value proposition, understanding audience segments, and collaborating closely with product, growth, and brand teams.

Key Responsibilities

• Develop and own the go-to-market strategy for new features, launches, and community initiatives
• Define and refine product positioning, messaging, and differentiation based on audience insights and market research
• Collaborate with product and growth teams to identify customer pain points, use cases, and market opportunities.
• Develop compelling marketing assets, including landing pages, email campaigns, case studies, pitch decks, and promotional content
• Lead competitive and market analysis to ensure Rise92's offerings are strategically positioned.
• Partner with content, PR, and design teams to craft thought leadership and product narratives.
• Drive user acquisition and engagement campaigns across digital, community, and partner channels.
• Support event marketing, partnerships, and PR efforts tied to product milestones and ecosystem launches.
• Analyze product adoption metrics and campaign performance to optimize messaging and positioning

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 4+ years of experience in product marketing, growth marketing, or platform marketing, ideally in SaaS, community platforms, or tech ecosystems.
• Strong understanding of startup ecosystems, tech products, and digital GTM strategies.
• Proven track record in driving measurable growth through positioning, GTM, or integrated campaigns.
• Excellent communication and storytelling skills with an ability to translate technical products into simple, compelling messages.
• Experience with tools such as HubSpot, Notion, Google Analytics, and product analytics platforms.
• Collaborative mindset with the ability to work cross-functionally across product, marketing, and brand teams