Growth-Driven Product Marketing Lead

Spur Solutions; Karachi Division; Hybrid; PKR 2,400,000 - 4,800,000; Full time

Job summary

Spur Solutions is seeking a Product Marketing Lead to own go-to-market strategy, positioning, and demand generation for our B2B SaaS product. You will drive channel planning, pricing insights, and sales enablement while coordinating with design and product teams.

The role is hands-on and will evolve into a leadership position. Based in Karachi with in-office work and up to two days remote, you will align with US and UK time zones and measure impact with evidence-driven decisions.

Qualifications

• 3–5 years in B2B SaaS product marketing with end-to-end GTM ownership.
• Hands-on demand generation across CRM, analytics, and paid channels.
• Experience creating demo or sales enablement materials and a defensible funnel report.
• Knowledge of AI tools and practical application in marketing.

Responsibilities

• Own the go-to-market plan, 30-day checkpoints, and weekly reviews.
• Own channel strategy and budget across paid, organic, outbound, partnerships, events.
• Own positioning and messaging by segment, market, and persona.
• Build the demo narrative and sales enablement materials.
• Lead launches for all product team shippables and communicate what's live.
• Recommend pricing/packaging changes based on evidence from customer conversations.
• Run experiments to improve discovery and funnel performance.
• Direct the brand, website, and content to improve conversions.
• Calibrate paid acquisition for new markets and address conversion gaps.
• Produce weekly funnel reports using GA, Ads, LinkedIn, HubSpot and Knoccs data.

Skills

Positioning

Launch management

Go-to-market

Demand generation

Channel strategy

Analytics & data

AI tools

Collaboration with design

Tools

HubSpot

Google Analytics

LinkedIn Ads

Google Ads

Job description

Spur Solutions is seeking a Product Marketing Lead to own go-to-market strategy, positioning, and demand generation for our B2B SaaS product. You will drive channel planning, pricing insights, and sales enablement while coordinating with design and product teams.

The role is hands-on and will evolve into a leadership position. Based in Karachi with in-office work and up to two days remote, you will align with US and UK time zones and measure impact with evidence-driven decisions.