Performance Marketing & E-commerce Growth Specialist

Brickstech; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Brickstech is seeking a results-driven Performance Marketing & E-Commerce Specialist to manage and grow online sales for laptops, desktops, IT accessories and related products. You will plan and execute digital campaigns, optimize e-commerce performance, manage product listings, and improve conversion rates to drive online revenue.

The role requires expertise in performance marketing, e‑commerce operations, customer acquisition, and data-driven decision making.

Qualifications

• Bachelor's degree or equivalent practical experience in marketing, business, or related field.
• 2-4 years of hands-on experience in social media, performance marketing, e-commerce and digital sales.
• Experience with Google Ads, Meta Ads, GA4, and conversion tracking.
• Experience managing e-commerce websites and product catalogs (Shopify/WordPress).
• Understanding of ROAS, CPA, CTR, CPC, and sales attribution.
• Strong analytical, communication, and reporting skills.
• Proficiency in Excel or Google Sheets.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads and other platforms.
• Manage Google Ads campaigns: Search, Shopping, Performance Max, remarketing, leads.
• Develop strategies to increase traffic, online sales, and ROAS.
• Conduct keyword research and audience targeting; test campaigns.
• Monitor budgets, CPA, and profitability; test creatives and landing pages.
• Implement retargeting to recover abandoned carts.
• Manage day-to-day operations of the e-commerce site and marketplaces; coordinate with logistics and payments.
• Upload and optimize product listings; ensure accurate titles, descriptions, pricing, and images.
• Plan online promotions, campaigns, and product launches; improve user experience.
• Monitor orders, inquiries, and e-commerce metrics; present reports.
• Analyze website performance; conduct CRO tests and A/B tests.
• Set up GA4, GTM, Meta Pixel; track KPI like revenue, ROAS, CPA, AOV.
• Coordinate with content/design teams for creatives and landing pages.
• Explore high-demand products and cross-sell opportunities.
• Collaborate with teams to meet revenue targets.

Skills

Social media

Performance marketing

E-commerce

Campaign management

Analytics

Communication

Reporting

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

GA4

Shopify

WordPress

Google Merchant Center

Job description

Brickstech is seeking a results-driven Performance Marketing & E-Commerce Specialist to manage and grow online sales for laptops, desktops, IT accessories and related products. You will plan and execute digital campaigns, optimize e-commerce performance, manage product listings, and improve conversion rates to drive online revenue.

The role requires expertise in performance marketing, e‑commerce operations, customer acquisition, and data-driven decision making.