Performance Marketer

Scaleup Connect; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Scaleup Connect is seeking a data-driven Performance Marketer to plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. You will drive customer acquisition and maximize ROAS while scaling campaigns across multiple channels.

Collaborate with creative and content teams to produce high-performing ad assets, monitor metrics like CPA, CPL, ROAS, and CTR, and prepare regular performance reports with actionable recommendations.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, CS, Business Administration, or related field.
• 2–4 years of hands-on experience managing performance marketing ad budgets and campaigns.
• Experience across Meta, Google, TikTok, and LinkedIn paid campaigns.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
• Manage ad budgets, bidding strategies, and A/B testing for creative copy, visuals, and landing pages.
• Analyze campaign metrics (CPA, CPL, ROAS, CTR) to monitor performance and improve ROI.
• Track and set up conversions using tools like Meta Pixel, Google Tag Manager, and GA4.
• Prepare regular performance reports detailing campaign insights and actionable recommendations.
• Collaborate with creative and content teams to produce high-performing ad assets.

Skills

Performance marketing

Paid campaigns

Analytics

Education

Bachelor's degree in Marketing or Data Analytics

Tools

Meta Ads Manager

Google Ads Manager

TikTok Ads Manager

LinkedIn Ads Manager

Job description

• Working Hours: Monday - Saturday| 11:00 AM - 7:00 PM
• Job Type: Full-Time

About the Role
We're looking for a data-driven Performance Marketer to plan, execute, and optimize paid marketing campaigns across multiple digital channels. You'll be responsible for driving customer acquisition, maximizing return on ad spend (ROAS), and scaling performance marketing campaigns.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads (Facebook/Instagram), Google Ads, TikTok Ads, and LinkedIn Ads
• Manage ad budgets, bidding strategies, and A/B testing for creative copy, visuals, and landing pages
• Analyze campaign metrics (CPA, CPL, ROAS, CTR) to monitor performance and improve ROI
• Track and set up conversions using tools like Meta Pixel, Google Tag Manager, and GA4
• Prepare regular performance reports detailing campaign insights and actionable recommendations
• Collaborate with creative and content teams to produce high-performing ad assets

Tools & Software

• Ad Platforms: Meta Ads Manager, Google Ads Manager, TikTok Ads Manager

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Computer Science, Business Administration, or a related field
• 2–4 years of proven hands-on experience managing performance marketing ad budgets and campaigns