Performance Marketing Executive

Game District; Lahore; On-site; PKR 1,339,200 - 2,008,800; Full time

Job summary

Game District is seeking a data-driven Performance Marketing Executive to plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other networks. You will analyze performance, drive user acquisition, and collaborate with design and content teams to boost engagement and revenue.

The role requires 2–4 years in performance marketing, hands-on experience with Meta Ads Manager and Google Ads, and strong analytics with GA4 or similar tools.

Qualifications

• Bachelor's degree in Marketing, Business, CS, or related field.
• 2-4 years of experience in performance marketing, digital marketing, or user acquisition.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong understanding of KPIs, attribution, and analytics.
• Experience with GA4, AppsFlyer, Adjust is a plus.

Responsibilities

• Plan, launch, and optimize paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, TikTok, and other ad networks.
• Monitor campaign performance and optimize key metrics including CPI, CPA, ROAS, CTR, and conversion rates.
• Conduct audience research, targeting, and segmentation to improve campaign effectiveness.
• Perform A/B testing on ad creatives, copy, and landing pages.
• Analyze campaign data and prepare daily, weekly, and monthly performance reports.
• Manage campaign budgets and ensure efficient allocation of advertising spend.
• Collaborate with designers and content creators to develop high-performing ad creatives.
• Stay up to date with digital marketing trends, platform updates, and competitor strategies.
• Track campaign performance using analytics and attribution tools.
• Identify new growth opportunities and recommend strategies to improve acquisition and retention.

Skills

Meta Ads Manager

Google Ads

GA4

AppsFlyer

Adjust

Digital marketing

Performance marketing

Analytics

Education

Bachelor's degree in Marketing

Tools

GA4

AppsFlyer

Adjust

Job description

We are looking for a data-driven and creative Performance Marketing Executive to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital channels to drive user acquisition, engagement, and revenue. You will analyze campaign performance, identify growth opportunities, and collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, TikTok, and other ad networks.
• Monitor campaign performance and optimize key metrics including CPI, CPA, ROAS, CTR, and conversion rates.
• Conduct audience research, targeting, and segmentation to improve campaign effectiveness.
• Perform A/B testing on ad creatives, copy, and landing pages.
• Analyze campaign data and prepare daily, weekly, and monthly performance reports.
• Manage campaign budgets and ensure efficient allocation of advertising spend.
• Collaborate with designers and content creators to develop high-performing ad creatives.
• Stay up to date with digital marketing trends, platform updates, and competitor strategies.
• Track campaign performance using analytics and attribution tools.
• Identify new growth opportunities and recommend strategies to improve acquisition and retention.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 2-4 years of experience in performance marketing, digital marketing, or user acquisition.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong understanding of digital marketing KPIs, attribution, and analytics.
• Experience with Google Analytics (GA4), AppsFlyer, Adjust, or similar analytics tools is a plus.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting skills.
• Ability to manage multiple campaigns in a fast-paced environment.
• Experience in the mobile gaming, gaming, or tech industry.
• Knowledge of TikTok Ads, Apple Search Ads, or other paid acquisition platforms.
• Familiarity with Excel/Google Sheets and data visualization tools.