Outreach Specialist

Jobtailor; Islamabad; On-site; PKR 893,000 - 1,562,000; Full time

Job summary

Jobtailor is seeking an experienced Off-Page SEO specialist to lead backlink acquisition and digital PR campaigns for multiple client accounts. You will plan strategies, research prospects, and collaborate with SEO and content teams to identify link-worthy assets.

The role requires 2–4 years in off-page SEO or digital PR, strong English, and proficiency with Ahrefs, SEMrush, GSC, GA4, BuzzStream or similar tools. Healthcare niches are a plus. Remote-friendly with fast-paced multi-client workload.

Qualifications

• 2–4 years of hands-on Off-Page SEO or Digital PR experience.
• Proven experience securing high-quality backlinks through ethical outreach.
• Experience managing multiple SEO projects or client accounts simultaneously.
• Strong written English with excellent outreach and relationship-building skills.
• Excellent research and analytical abilities.
• Experience with SEO tools including Ahrefs, SEMrush, GSC, GA4, Hunter.io, BuzzStream, Pitchbox, or similar outreach platforms.
• Strong understanding of White hat SEO, Google Search Essentials, E-E-A-T, and link quality evaluation.
• Comfortable using AI tools such as ChatGPT, Claude, or Gemini responsibly for research, prospecting, and outreach.
• Prior experience in healthcare, medical, wellness, or health-tech niches.
• Awareness of healthcare content sensitivities and compliance context, including HIPAA/GDPR awareness and avoiding unsupported medical claims.
• Digital PR / journalist outreach experience
• Basic on-page and technical SEO knowledge
• Comfort with reporting dashboards and spreadsheets for multi-client tracking

Responsibilities

• Plan and execute off-page SEO strategies across multiple client accounts.
• Build high-quality backlinks through guest posting, digital PR, resource page outreach, expert contributions, unlinked brand mention reclamation, broken link building, strategic partnerships, relevant directories, and citation building
• Research and qualify authoritative outreach prospects across healthcare publications, medical and wellness websites, industry blogs, professional associations, SaaS and technology websites, and .edu/.gov/.org websites
• Evaluate backlink opportunities based on topical relevance, organic traffic, website authority, link profile quality, trust signals, and spam indicators
• Conduct competitor backlink analysis to identify new outreach opportunities
• Write personalized outreach emails to editors, journalists, bloggers, webmasters, and industry partners
• Develop and maintain long-term relationships with publishers and content partners
• Collaborate with SEO and content teams to identify link-worthy assets such as research, guides, case studies, statistics, and expert content
• Monitor backlink profiles, identify lost or toxic links, and recommend appropriate actions
• Track campaign performance, including referring domains, link acquisition, outreach response rate, placement rate, keyword growth, and organic traffic impact
• Stay current with Google Search Essentials, Core Updates, AI Search, E-E-A-T, and emerging off-page SEO best practices

Skills

Off-Page SEO Experience

Backlink Acquisition

Digital PR Outreach

SEO Tools Proficiency

Healthcare Industry Knowledge

Tools

Ahrefs

SEMrush

Google Search Console

Google Analytics 4

BuzzStream

Pitchbox

Hunter.io

Job description

• Plan and execute off-page SEO strategies across multiple client accounts


• Build high-quality backlinks through guest posting, digital PR, resource page outreach, expert contributions, unlinked brand mention reclamation, broken link building, strategic partnerships, relevant directories, and citation building


• Research and qualify authoritative outreach prospects across healthcare publications, medical and wellness websites, industry blogs, professional associations, SaaS and technology websites, and .edu/.gov/.org websites


• Evaluate backlink opportunities based on topical relevance, organic traffic, website authority, link profile quality, trust signals, and spam indicators


• Conduct competitor backlink analysis to identify new outreach opportunities


• Write personalized outreach emails to editors, journalists, bloggers, webmasters, and industry partners


• Develop and maintain long-term relationships with publishers and content partners


• Collaborate with SEO and content teams to identify link-worthy assets such as research, guides, case studies, statistics, and expert content


• Monitor backlink profiles, identify lost or toxic links, and recommend appropriate actions


• Track campaign performance, including referring domains, link acquisition, outreach response rate, placement rate, keyword growth, and organic traffic impact


• Stay current with Google Search Essentials, Core Updates, AI Search, E-E-A-T, and emerging off-page SEO best practices

Requirements

• 2–4 years of hands-on Off-Page SEO or Digital PR experience


• Proven experience securing high-quality backlinks through ethical outreach


• Experience managing multiple SEO projects or client accounts simultaneously


• Strong written English with excellent outreach and relationship-building skills


• Excellent research and analytical abilities


• Experience with SEO tools including Ahrefs, SEMrush, GSC, GA4, Hunter.io, BuzzStream, Pitchbox, or similar outreach platforms


• Strong understanding of White hat SEO, Google Search Essentials, E-E-A-T, and link quality evaluation


• Comfortable using AI tools such as ChatGPT, Claude, or Gemini responsibly for research, prospecting, and outreach


• Prior experience in healthcare, medical, wellness, or health-tech niches


• Awareness of healthcare content sensitivities and compliance context, including HIPAA/GDPR awareness and avoiding unsupported medical claims


• Digital PR / journalist outreach experience


• Basic on-page and technical SEO knowledge


• Comfort with reporting dashboards and spreadsheets for multi-client tracking

Core Competencies

Demonstrates expertise in Off-Page SEO strategies, including backlink acquisition and digital PR, while effectively managing multiple client accounts. Proficient in utilizing SEO tools and maintaining compliance with healthcare content standards.

Highest-signal resume keywords

• Off-Page SEO Experience


• Backlink Acquisition


• Digital PR Outreach


• SEO Tools Proficiency


• Healthcare Industry Knowledge

Hard Skills

• Backlink Evaluation


• Competitor Analysis


• Research and Analysis


• Link Quality Evaluation


• On-Page SEO Knowledge

Soft Skills

• Strong Written English


• Relationship-Building Skills


• Analytical Abilities

Industry Keywords

• Healthcare


• Medical


• Wellness


• Health-Tech


• HIPAA Compliance

Tools & Technologies

• Ahrefs


• SEMrush


• Google Search Console


• Google Analytics 4


• BuzzStream