SEO Specialist - Off-Page

Infina Health; Karachi Division; Remote; PKR 1,200,000 - 2,400,000; Full time

Job summary

Infina Health is seeking an experienced Off-Page SEO Specialist to grow our brand authority through targeted link-building, outreach, and competitive analysis. You will develop strategies, manage relationships with influencers, and continuously improve backlink quality and coverage.

The role emphasizes data-driven decision making, regular reporting, and collaboration with remote teams across time zones. Strong command of industry tools is essential.

Qualifications

• 3–5 years of hands‑on off‑page SEO experience.
• Proven track record with high‑authority backlinks through outreach.
• In‑depth knowledge of backlink tactics and evolving search algorithms.
• Strong analytical skills and ability to report insights.
• Excellent written and verbal outreach communication.
• Familiarity with industry trends and algorithm updates.
• Ability to work in Eastern Time Zone and coordinate remote teams.
• Expertise in link‑building, guest posting, local SEO, and brand reputation.

Responsibilities

• Develop and execute off‑page SEO strategies to boost authority.
• Acquire high‑quality backlinks via outreach to influencers and partners.
• Conduct competitor analysis to identify gaps and opportunities.
• Monitor brand mentions and convert unlinked mentions to backlinks.
• Use SEO tools for backlink analysis, reporting, and performance tracking.
• Provide regular insights and performance reports.

Skills

Off‑Page SEO

Backlink acquisition

Outreach messaging

Competitor analysis

Brand mentions & unlinked mentions

SEO tools proficiency

Analytics & reporting

Communication skills

Tools

Ahrefs

SEMrush

Moz

Google Search Console

Google Analytics

Screaming Frog

Job description

About Us

Infina Health is a dynamic and innovative company committed to excellence in our online presence. We are seeking a skilled and experienced Off-Page SEO Specialist to join our team and contribute to the continued growth and success of our brand.

Responsibilities

• Develop and execute comprehensive off-page SEO strategies to increase the authority and visibility of our website.
• Craft and implement innovative approaches for acquiring high-quality, industry-relevant backlinks.
• Outreach and Relationship Building
• Conduct strategic outreach to influencers, bloggers, and industry partners to foster collaborations and secure valuable backlinks.
• Build and nurture relationships with key players in the industry to enhance our link-building opportunities.
• Competitor Analysis
• Conduct in-depth competitor analysis to identify gaps, opportunities, and emerging trends in the off-page SEO landscape.
• Utilize insights to refine and strengthen our link-building strategy.
• Brand Mentions and Unlinked Opportunities
• Monitor brand mentions across various platforms and proactively convert unlinked brand mentions into quality backlinks.
• Implement strategies to maximize the visibility and impact of our brand online.
• Performance Analysis
• Utilize advanced SEO tools for backlink analysis, reporting, and performance measurement.
• Provide regular insights and reports on the impact of off-page SEO efforts, demonstrating continuous improvement.

Qualifications

• Minimum 3-5 years of hands-on experience in developing and implementing successful off-page SEO strategies.
• Proven track record of acquiring high-authority backlinks through strategic outreach and content promotion.
• In-depth knowledge of backlink acquisition techniques, outreach methodologies, and evolving search engine algorithms.
• Strong analytical skills with proficiency in SEO tools for in-depth analysis and reporting.
• Excellent written and verbal communication skills, with the ability to create compelling outreach messages.
• Familiarity with industry trends, emerging SEO practices, and algorithm updates.
• Ability to work efficiently in the Eastern Time Zone for real-time collaboration and autonomy in remote work settings. Off-Page SEO Expertise
• Experienced in link‑building strategy, guest posting and blogger outreach, local SEO and citation management, backlink quality analysis, Web 2.0 and guest post optimization, brand reputation management, competitor backlink analysis, and spam link cleanup.

Off-Page SEO Expertise

Experienced in link-building strategy, guest posting and blogger outreach, local SEO and citation management, backlink quality analysis, Web 2.0 and guest post optimization, brand reputation management, competitor backlink analysis, and spam link cleanup.

Technical SEO Expertise

Proficient in website auditing and crawl analysis, Core Web Vitals optimization, mobile and site speed performance, schema markup, indexing and crawl budget management, HTTPS and security implementation, with strong command of Google Search Console and Analytics.

Highly proficient in Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, Moz, Ubersuggest, Screaming Frog, Sitebulb, Google Tag Manager, Surfer SEO, Clearscope, Yoast SEO, Rank Math, GTmetriz, PageSpeed Insights, and Google Data Studio (Looker Studio).

Off-Page SEO Expertise: Experienced in link‑building strategy, guest posting and blogger outreach, local SEO and citation management, backlink quality analysis, Web 2.0 and guest post optimization, brand reputation management, competitor backlink analysis, and spam link cleanup. Technical SEO Expertise: Proficient in website auditing and crawl analysis, Core Web Vitals optimization, mobile and site speed performance, schema markup, indexing and crawl budget management, HTTPS and security implementation, with strong command of Google Search Console and Analytics. Tool Proficiency: Highly proficient in Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, Moz, Ubersuggest, Screaming Frog, Sitebulb, Google Tag Manager, Surfer SEO, Clearscope, Yoast SEO, Rank Math, GTmetriz, PageSpeed Insights, and Google Data Studio (Looker Studio).

Why Join Us

• Opportunity to shape and lead the off-page SEO initiatives of a dynamic and growing company.
• Collaborative and innovative work environment that values creativity and initiative.
• Competitive compensation package with performance-based incentives.