Organic Lead Generation Specialist

Soft Home Global; Saddar; On-site; PKR 469,000 - 725,000; Full time

Job summary

Soft Home Global is seeking a LinkedIn & Organic Lead Generation Specialist to boost online presence and generate qualified opportunities. You will research, create content, initiate conversations, and build relationships with target prospects on LinkedIn, with Meta as a secondary channel.

This hands-on role requires ownership and proactive outreach to convert conversations into real business opportunities, operating from Adyala Road, Rawalpindi in a night shift schedule, Monday to Friday with

Qualifications

• Minimum 1 year experience in Social Media, Digital Marketing or Lead Generation.
• Proven ability to build targeted prospect lists on LinkedIn.
• Experience creating engaging content and messaging for B2B audiences.
• Familiarity with Meta platforms for social outreach.

Responsibilities

• Execute LinkedIn lead generation to identify potential clients and decision-makers.
• Create and publish regular LinkedIn content and thought leadership posts.
• Engage with prospects, start conversations, and nurture relationships.
• Manage LinkedIn, Facebook and Instagram content calendars and posts.
• Monitor basic analytics and iterate on content strategy.

Skills

LinkedIn Lead Gen

Content Creation

Engagement

Social Media Management

LinkedIn Outreach

Market Research

Networking

Tools

LinkedIn Sales Navigator

Meta Analytics

Job description

LinkedIn & Organic Lead Generation Specialist

Candidate Requirements & Role Guide

Location Adyala Road, Rawalpindi

Shift Night Shift

Working Days Monday to Friday

Experience Minimum 1 year in Social Media / Digital Marketing / Lead Generation

Gender Male & Female both can apply

About the Role

LinkedIn & Organic Lead Generation Specialist

Candidate Requirements & Role Guide

Location Adyala Road, Rawalpindi

Shift Night Shift

Working Days Monday to Friday

Weekends Saturday & Sunday Off

Experience Minimum 1 year in Social Media / Digital Marketing / Lead Generation

Gender Male & Female both can apply

About the Role

We are looking for someone who understands that social media is not just about posting content.

Your main responsibility will be to help us build our online presence and generate real business opportunities organically, with LinkedIn as the primary platform and Meta as a secondary platform.

We want someone who can research the right people, create useful content, start conversations, build relationships, and turn those activities into qualified leads.

This is a hands‑on role. We are looking for someone who can take ownership rather than waiting for instructions for every small task.

What We Expect From You

1. LinkedIn Lead Generation

• Finding potential clients and decision‑makers
• Building targeted prospect lists
• Sending relevant connection requests
• Writing personalized connection messages
• Following up with prospects professionally
• Starting meaningful conversations
• Identifying potential business opportunities
• Researching companies and their decision‑makers
• Using LinkedIn search effectively
• Understanding LinkedIn Sales Navigator
• Keeping track of prospects and follow‑ups
• Building relationships instead of sending spam messages

2. LinkedIn Content Creation

• Regular LinkedIn posts
• Educational posts
• Industry‑related posts
• Company updates
• Thought‑leadership content
• Case‑study style content
• Short‑form content
• LinkedIn articles
• Blog posts
• Content based on industry trends
• Content designed around our target audience's problems

3. LinkedIn Engagement

• Commenting on relevant posts
• Engaging with prospects
• Engaging with industry professionals
• Responding to comments
• Responding to messages
• Monitoring relevant conversations
• Finding opportunities to start conversations
• Building relationships with potential clients

4. Social Media Management

• LinkedIn, Facebook and Instagram management
• Content planning
• Posting and scheduling
• Captions and hashtags
• Content calendars
• Audience engagement
• Comment management
• Message management
• Basic analytics
• Competitor research
• Trend research
• Organic growth activities

5. Meta / Facebook & Instagram

• Creating or coordinating content
• Writing captions
• Scheduling posts
• Engaging with relevant audiences
• Researching competitors
• Identifying relevant communities and opportunities
• Monitoring performance
• Understanding basic Meta analytics

6. Digital Marketing Knowledge

• Organic lead generation
• Social media marketing
• Content marketing
• B2B marketing
• Digital marketing funnels
• Audience research
• Competitor research
• SEO basics
• Keyword research
• Copywriting basics
• Conversion‑focused content
• Calls‑to‑action
• Basic analytics and reporting

7. Prospect & Market Research

• Potential clients
• Companies and decision