Online Marketing Lead: Performance & Partnerships

Alibaba Group; Karachi Division; On-site; PKR 1,200,000 - 2,600,000; Full time

Job summary

Alibaba Group's Daraz team in Pakistan is hiring a Digital Marketing Specialist to drive day-to-day execution across paid online campaigns, affiliate programmes and brand partnerships. You will run campaigns, pitch partners, analyze performance data and translate results into clear recommendations for the manager.

You will own end-to-end reporting, build weekly dashboards in Excel/Sheets, and collaborate with Commercial, Brand, CRM and Product teams to optimize ROI and growth in a fast-paced

Qualifications

• 4-5 years in online or performance marketing.
• Go-getter attitude and ownership.
• Hands-on with Meta, Google, TikTok Ads.
• Strong pitching and communication with external partners.
• Analytical with marketing KPIs and ROI math.

Responsibilities

• Support paid campaigns across Meta, Google, TikTok and RTAs.
• Onboard and manage affiliate partners and networks.
• Identify brands for co-funded offers and cross-promotions.
• Analyse campaign data and report insights weekly.
• Build dashboards in Excel/Google Sheets.

Skills

Performance marketing

Affiliate marketing

Data analysis

Excel/Sheets

Campaign management

Education

Bachelor's degree in Business/Marketing

Tools

Meta Ads

Google Ads

TikTok Ads

CRM tools

Job description

Alibaba Group's Daraz team in Pakistan is hiring a Digital Marketing Specialist to drive day-to-day execution across paid online campaigns, affiliate programmes and brand partnerships. You will run campaigns, pitch partners, analyze performance data and translate results into clear recommendations for the manager.

You will own end-to-end reporting, build weekly dashboards in Excel/Sheets, and collaborate with Commercial, Brand, CRM and Product teams to optimize ROI and growth in a fast-paced