Meta Marketer

TeraBit IT; Saddar; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

TERABIT IT is seeking a results-driven Meta Ads Specialist to plan, launch, optimize, and scale campaigns across Facebook and Instagram for international B2B leads.

You will manage budgets, test creatives, audiences, and landing pages, while focusing on the USA, UK, UAE, and Saudi Arabia markets, with a strong emphasis on lead quality and cost efficiency.

Qualifications

• Hands-on experience managing Meta advertising campaigns.
• Experience targeting international audiences, especially US/UK.
• Knowledge of B2B marketing and lead qualification.
• Ability to analyze campaign data and make data-driven decisions.

Responsibilities

• Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
• Develop targeted B2B lead-generation strategies for software development and technology services.
• Research international audiences, industries, competitors, and customer pain points.
• Manage Meta Ads Manager, Business Suite, Pixel, and Conversions API.
• Develop and test campaign creatives, ad copies, audiences, and landing-page strategies.
• Implement A/B testing, retargeting, and conversion optimization.
• Track and optimize CPL, CPC, CTR, CPA, ROAS, and lead-to-client conversion performance.
• Collaborate with designers, content creators, and the business development team.
• Monitor campaign budgets and improve lead quality while reducing acquisition costs.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Identify new opportunities to scale successful campaigns.

Skills

Meta Ads Manager

GA4

Conversion tracking

Audience segmentation

Campaign optimization

Data analysis

Problem solving

Communication

Tools

Meta Pixel

Conversions API

Facebook Ads Manager

GA4

Job description

Meta Ads Specialist (Facebook & Instagram)

Company: TERABIT IT

Job Type: Full-Time | Onsite

Location: Bahria Town Phase 7, Rawalpindi, Pakistan

Department: Digital Marketing & Business Development

About TERABIT IT

TERABIT IT is a software development and digital solutions company specializing in custom software, SaaS platforms, mobile applications, web development, UI/UX design, and AI-powered solutions.

We are looking for a results-driven Meta Ads Specialist who can plan, execute, optimize, and scale paid advertising campaigns to generate high-quality B2B leads from international markets, particularly the USA, UK, UAE, and Saudi Arabia.

Key Responsibilities

• Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram
• Develop targeted B2B lead-generation strategies for software development and technology services
• Research international audiences, industries, competitors, and customer pain points
• Manage Meta Ads Manager, Business Suite, Pixel, and Conversions API
• Develop and test campaign creatives, ad copies, audiences, and landing-page strategies
• Implement A/B testing, retargeting, and conversion optimization
• Track and optimize CPL, CPC, CTR, CPA, ROAS, and lead-to-client conversion performance
• Collaborate with designers, content creators, and the business development team
• Monitor campaign budgets and improve lead quality while reducing acquisition costs
• Prepare weekly and monthly performance reports with actionable recommendations
• Identify new opportunities to scale successful campaigns

Requirements

• Proven hands-on experience managing Meta advertising campaigns
• Strong understanding of Facebook and Instagram lead-generation strategies
• Experience targeting international audiences, especially the US and UK
• Understanding of B2B marketing, sales funnels, and lead qualification
• Proficiency in Meta Ads Manager, Meta Pixel, GA4, and conversion tracking
• Ability to analyze campaign data and make performance-driven decisions
• Experience with audience segmentation, remarketing, and creative testing
• Familiarity with AI-powered marketing and research toolsStrong communication, analytical, and problem-solving skills
• Ability to independently manage advertising campaigns and take ownership of results

Preferred Qualifications

• Previous experience generating B2B leads for software houses, IT companies, SaaS products, or technology businesses
• Experience with high-ticket services and international client acquisition
• Knowledge of landing-page optimization, CRM integration, and marketing automation
• Portfolio or case studies demonstrating actual campaign performance

What We Offer

• Opportunity to work with international markets and technology products
• Exposure to software development, SaaS, and AI-driven businesses
• Collaborative, growth-oriented working environment
• Competitive salary based on experience and demonstrated capabilities
• Long-term career growth opportunities

Important Information

• This is a strictly onsite position at Bahria Town Phase 7, Rawalpindi
• Remote and hybrid applications will not be considered
• Candidates must be able to commute independently
• Applicants should mention their current residential location in Rawalpindi/Islamabad
• Shortlisted candidates may be asked to explain previous campaign results and their lead-generation strategy