Meta Ads Performance Specialist (E-commerce)

Megavis Technologies.; Karachi Division; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

Megavis Technologies in Karachi is seeking an experienced Meta Ads Media Buyer to lead paid campaigns for e-commerce brands and lead generation. The role focuses on Facebook and Instagram Ads, campaign optimization, creative testing, and scaling profitable campaigns.

You will work onsite with the performance marketing team, manage ROAS targets, and collaborate with creative teams on winning ad angles. The position emphasizes data-driven decision making and ongoing optimization.

Qualifications

• 2–3 years hands-on experience managing Meta Ads (Facebook & Instagram).
• Experience in an advertising agency is a must.
• Proven experience managing e-commerce campaigns.
• Strong understanding of Meta Ads Manager, campaign structures, and optimization strategies.

Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook & Instagram.
• Develop strategies to improve ROAS, CPA, CTR, and profitability.
• Analyze data and make data-driven optimization decisions.
• Manage audience research, targeting, retargeting, and funnel strategies.
• Collaborate with the creative team on ad concepts and hooks.
• Conduct A/B testing for creatives, audiences, placements, and structures.
• Monitor daily performance and identify growth opportunities.
• Prepare performance reports with actionable insights.

Skills

Meta Ads

Analytical skills

A/B testing

Campaign optimization

Tools

Meta Ads Manager

Job description

Megavis Technologies in Karachi is seeking an experienced Meta Ads Media Buyer to lead paid campaigns for e-commerce brands and lead generation. The role focuses on Facebook and Instagram Ads, campaign optimization, creative testing, and scaling profitable campaigns.

You will work onsite with the performance marketing team, manage ROAS targets, and collaborate with creative teams on winning ad angles. The position emphasizes data-driven decision making and ongoing optimization.