Marketing Manager

Ministry of Commerce; Lahore; On-site; PKR 1,897,000 - 2,902,000; Full time

Job summary

Leading Industrial Engineering Enterprise in Lahore seeks a Marketing Manager to drive B2B industrial marketing, manage key OEM accounts, and lead PPRA-compliant bidding and tender activities. You will guide sales teams to expand revenue, coordinate with engineering for on-time delivery, and organize trade shows and digital campaigns.

The role requires a strong background in industrial marketing, 8 years of B2B experience in engineered goods, and MBA or equivalent qualification.

Qualifications

• MBA/MS in Marketing or B.Sc Mechanical Engineering with MBA from an HEc-recognized university.
• 8 years B2B industrial sales and marketing experience in engineering, automotive, or capital goods sectors.
• Experience with PPRA tender rules and industrial pricing strategies.

Responsibilities

• Formulate and execute B2B marketing plans for engineered industrial components.
• Manage relationships with major industrial clients, OEMs, and utilities.
• Lead sales teams and drive revenue expansion.
• Prepare technical bids and RFPs under PPRA guidelines.
• Oversee pricing, market intelligence, and competitive benchmarking.
• Organize industry events and digital campaigns.
• Coordinate with engineering and plant teams to ensure on-time delivery.
• Drive CRM-based pipeline management and SLA alignment.

Skills

B2B Marketing

Key Accounts

Tender Bids

CRM Management

Market Intelligence

PPRA Compliance

Pricing Strategy

Education

MBA / MS in Marketing

B.Sc Mechanical Eng. with MBA

Tools

CRM Software

Tender Management System

Job description

MARKETING MANAGER

Active Prep Senior Commercial Executive Scale LIE-MM-2316 LIE-MKTG-2026/02

Official recruitment notification, eligibility criteria, pay scale (Senior Commercial Executive Scale), quota allocation, and written screening test syllabus for MARKETING MANAGER in the Leading Industrial Engineering Enterprise.

Job Specifications & Posting Details

Case Number LIE-MM-2316

Total Positions 1 Post

Job Type / Status Regular / Permanent

Place of Posting Lahore

Age Limit 32 - 48 years

Estimated Base Salary Package PKR 170,000 - 260,000 / month (Senior Commercial Executive Package plus sales bonuses)

Posting Date October 25, 2026

Apply Before November 08, 2026

Minimum Qualifications & Experience

Educational Qualification MBA / MS in Marketing / B.Sc Mechanical Engineering with MBA from an HEC-recognized university

Prescribed Experience & Eligibility Criteria 8 years B2B industrial sales and marketing experience in engineering, automotive, or capital goods sectors

Job Description & Position Overview

The Marketing Manager reports to the Director Commercial. Responsibilities include formulating B2B industrial marketing plans, managing key corporate OEM accounts, preparing technical tender bids under PPRA rules, leading sales teams, and driving revenue expansion.

• Formulate and execute comprehensive B2B marketing strategies for engineered industrial components.
• Manage relationships with major industrial clients, automotive OEMs, and public utilities.
• Direct sales pipeline management, consultative selling, and conversion rate optimization in CRM.
• Lead commercial bidding and RFP preparation in compliance with PPRA procurement guidelines.
• Conduct market intelligence, competitive engineering benchmarking, and pricing strategy reviews.
• Organize industrial trade exhibitions, technical symposiums, and digital B2B marketing campaigns.
• Coordinate with engineering and plant teams to ensure on-time delivery of customized client orders.
• B2B Industrial Marketing Strategy & Consultative Selling, Key Account Management (KAM) with Automotive OEMs, Public Procurement (PPRA) Commercial Tender Preparation, Market Intelligence & Competitive Benchmarking, Industrial Pricing & Life-Cycle Costing (LCC) Models, Sales Pipeline Management via Enterprise CRM Platforms, Contractual SLA Negotiation & Commercial Risk Allocation, Technical B2B Proposal Drafting & Presentation

Section 1 — B2B Industrial Marketing, Strategic Sales & Key Accounts (50 MCQs / 50% weightage); Section 2: Market Intelligence, Buying Behavior & PPRA Tenders (30 MCQs / 30% weightage); Section 3: Professional Executive English, Technical Proposals & Negotiation (20 MCQs / 20% weightage). Passing marks: 50%.

A premier industrial engineering manufacturing enterprise producing precision automotive components, mechanical assemblies, and high-grade industrial equipment.