Marketing Executive (BS-16)

Green Line Human; Saddar; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

Green Line Human Trade Test & Technical Training Center leads student enrollment drives and brand visibility across Punjab. This role designs and executes marketing strategies targeting prospective trainees, employers, and government sponsorship schemes.

Daily work includes CRM dashboard management, ads across Meta/Google/YouTube with a monthly PKR budget, campus outreach in Faisalabad, Gujranwala and Lahore, and weekly enrollment reports for management.

Qualifications

• MBA Marketing or equivalent 16-year education.
• Experience in marketing or digital campaigns preferred.
• Strong communication and budget management skills.

Responsibilities

• Develop quarterly marketing plans aligned with course launches.
• Manage end-to-end digital campaigns across Meta, Google Ads, and YouTube for student lead generation.
• Build and maintain partnerships with 50+ industrial employers for placement and apprenticeship agreements.
• Organize monthly open house events and career counseling sessions at the training center campus.
• Prepare analytical reports on cost-per-enrollment, conversion rates, and ROI for each marketing channel.
• Supervise content creation for brochures, video tours, and social media highlighting trainee success stories.

Skills

CRM management

Digital marketing

Budget management

Lead generation

Education

MBA Marketing

Tools

Facebook Ads

Google Ads

YouTube Ads

CRM software

Job description

The Marketing Executive (Market Competitive) at Green Line Human Trade Test & Technical Training Center leads the institution's student enrollment drives, corporate partnership programs, and brand visibility initiatives across Punjab. This role designs and executes integrated marketing strategies targeting prospective trainees, industrial employers seeking certified skilled labor, and government sponsorship schemes. The incumbent reports directly to the Director Operations and coordinates with admission, training, and placement departments to align promotional activities with course calendars and trade testing schedules.

Daily workflows include managing the CRM dashboard for lead tracking, overseeing Facebook, Instagram, and LinkedIn ad campaigns with monthly budget allocation of PKR 200,000-500,000, conducting campus visits to industrial zones in Faisalabad, Gujranwala, and Lahore for employer outreach, and preparing weekly enrollment funnel reports for the management committee. The executive maintains the student testimonial database, coordinates open house events at the center's workshops, negotiates MoUs with construction firms and manufacturing units for apprenticeship pipelines, and ensures all promotional materials comply with NAVTTC and TEVTA branding guidelines.

Selection follows a 100-mark written screening examination comprising 100 MCQs covering marketing principles, digital analytics, communication skills, and Pakistan's technical education landscape. Candidates scoring above the 60th percentile are shortlisted for document verification of academic degrees (MBA Marketing or equivalent 16-year education), experience certificates, and portfolio of past campaigns. The Departmental Selection Committee conducts a structured interview assessing strategic thinking, budget management, and stakeholder negotiation through situational questions. Final merit combines written score (50%), interview (30%), and qualification weightage (20%).

Key duties and responsibilities:

• Develop quarterly marketing plans aligned with trade testing calendars and new course launches
• Manage end-to-end digital campaigns across Meta, Google Ads, and YouTube for student lead generation
• Build and maintain partnerships with 50+ industrial employers for placement and apprenticeship agreements
• Organize monthly open house events and career counseling sessions at the training center campus
• Prepare analytical reports on cost-per-enrollment, conversion rates, and ROI for each marketing channel
• Supervise content creation for brochures, video tours, and social media highlighting trainee success stories