Marketing Staff (Market Competitive)

Hayatabad Specialist Medical; Peshawar City Tehsil; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Hayatabad Specialist Medical Clinic in Peshawar seeks a Marketing Staff to drive patient acquisition and brand visibility across a multi-specialty healthcare facility. You will execute outreach, promote clinical services, and strengthen market position while upholding ethical medical marketing practices.

The role involves managing social media campaigns, coordinating referral visits, organizing health camps, and maintaining CRM data with a focus on monthly OPD targets and revenue growth.

Qualifications

• Understanding of marketing principles and digital tools.
• Knowledge of local market dynamics in healthcare marketing.
• Ability to develop and execute digital marketing campaigns with measurable outcomes.

Responsibilities

• Design and implement monthly digital marketing calendars for outpatient services.
• Conduct weekly physician liaison visits to build referral networks across Peshawar.
• Plan and coordinate community health camps including logistics and data analysis.
• Manage social media accounts with patient testimonials, doctor profiles, and service infographics.
• Maintain CRM database to track new patient sources and conversion rates.

Skills

Digital marketing

Social media management

CRM management

Campaign analytics

Education

Bachelor's/MBA in Marketing

Tools

Canva

Meta Business Suite

Excel

Job description

The Marketing Staff at Hayatabad Specialist Medical Clinic (Peshawar) drives patient acquisition and brand visibility for a multi-specialty healthcare facility. This role executes strategic outreach to grow outpatient volumes, promote specialized clinical services, and strengthen the clinic's market position in Peshawar's competitive healthcare landscape. The incumbent bridges clinical excellence with community awareness, ensuring sustainable revenue growth through ethical medical marketing practices aligned with Pakistan Healthcare Commission guidelines.

Daily workflows involve managing social media campaigns on Facebook and Instagram, coordinating physician referral visits to surrounding clinics and hospitals, organizing free medical camps in underserved areas, and maintaining a CRM database for patient follow-ups. The role utilizes Canva for creative design, Meta Business Suite for ad scheduling, and Excel for tracking conversion metrics. Performance is measured against monthly OPD registration targets, camp attendance rates, and referral conversion ratios, with progression toward Senior Marketing Officer based on consistent revenue contribution.

Selection follows a 100-MCQ written screening examination covering marketing principles, healthcare ethics, digital tools, and local market knowledge. Candidates scoring above the merit cutoff undergo document verification of academic degrees (BBA/MBA Marketing preferred) and experience certificates. Shortlisted applicants face a Departmental Selection Committee interview assessing practical campaign planning, communication skills, and situational judgment. Final merit combines written test weightage (50%) and interview performance (50%) for appointment on a market-competitive contract.

Key duties and responsibilities:

• Design and execute monthly digital marketing calendars promoting specialist OPDs, diagnostic packages, and seasonal health campaigns
• Conduct weekly physician liaison visits to build referral networks with general practitioners and consultants across Peshawar
• Plan and coordinate community health camps including logistics, staffing, patient registration, and post-camp data analysis
• Manage social media accounts creating patient testimonial videos, doctor profile reels, and service awareness infographics
• Maintain CRM database tracking new patient sources, conversion rates, and feedback scores for monthly performance reporting
• Negotiate and manage partnerships with corporate clients and insurance panels for employee health check-up programs