Marketing Executive

Reach Expositions; Lahore; On-site; PKR 48,000 - 72,000; Full time

Job summary

Reach Expositions in Lahore, Pakistan, seeks a marketing professional to plan and execute strategies for international exhibitions and trade shows. You will coordinate vendors, logistics, and on-site execution while working with cross-functional teams to develop promotional materials and content.

The role requires strong English communication, writing skills, and an ability to generate and nurture leads, with a proactive, target-driven mindset and excellent interpersonal abilities.

Qualifications

• Bachelor's Degree (16 years) required.
• Fresh–2 years of experience in marketing or exhibitions.
• Excellent English communication and writing skills.
• Confident, proactive and target-oriented.
• Strong interpersonal and follow-up skills.

Responsibilities

• Plan and execute marketing strategies tailored for international exhibitions and trade shows.
• Coordinate exhibition-related activities, including vendor management, logistics, and on-site execution.
• Collaborate with cross-functional teams to develop promotional materials and exhibition content.
• Identify and engage with potential vendors and partners to secure cost-effective and quality services.
• Manage the process of lead generation and follow-up to convert exhibition contacts into business opportunities.
• Monitor and analyze marketing analytics related to exhibition performance and report insights to stakeholders.
• Maintain clear and timely communication with internal teams and external parties to ensure alignment and timely delivery of objectives.
• Organize and attend international trade exhibitions, ensuring all operational details are managed efficiently.
• Prepare post-event reports detailing successes, challenges, and recommendations for future exhibitions.
• Stay updated with industry trends, competitors’ exhibitions, and marketing innovations to maintain competitive positioning.

Skills

English communication

Writing skills

Interpersonal skills

Follow-up skills

Education

Bachelor's degree (16 years)

Tools

Social media tools

Analytics tools

Marketing automation tools

Job description

Job Description

Responsibilities

• Plan and execute marketing strategies specifically tailored for international exhibitions and trade shows.
• Coordinate all exhibition-related activities, including vendor management, logistics, and on-site execution.
• Collaborate with cross-functional teams to develop promotional materials and exhibition content.
• Identify and engage with potential vendors and partners to secure cost-effective and quality services.
• Manage the process of lead generation and follow-up to convert exhibition contacts into business opportunities.
• Monitor and analyze marketing analytics related to exhibition performance and report insights to stakeholders.
• Maintain clear and timely communication with internal teams and external parties to ensure alignment and timely delivery of objectives.
• Organize and attend international trade exhibitions, ensuring all operational details are managed efficiently.
• Prepare post-event reports detailing successes, challenges, and recommendations for future exhibitions.
• Stay updated with industry trends, competitors’ exhibitions, and marketing innovations to maintain competitive positioning.

Requirements

• Bachelor's Degree (16 years)
• Fresh – 2 Years of experience
• Excellent English communication and writing skills
• Confident, proactive and target-oriented
• Strong interpersonal and follow-up skills

Job Specification

• Working knowledge of marketing principles, campaign planning, and audience segmentation.
• Clear writing and editing skills for promotional copy, social posts, email campaigns, and event materials.
• Ability to manage social media content calendars and use common publishing and analytics tools.
• Basic understanding of digital marketing performance metrics, including reach, engagement, leads, and conversions.
• Research skills for identifying target audiences, relevant market trends, and competitor activity.
• Strong coordination, time management, and attention to detail when handling multiple campaigns and deadlines.
• Confident communication and collaboration with colleagues, suppliers, and event stakeholders.
• Proficiency with standard office and presentation software; familiarity with design or marketing automation tools is an advantage.