Manager - Customer Lifecycle Management CLM

ACE MONEY TRANSFER LIMITED; Pakistan; On-site; PKR 2,600,000 - 5,200,000; Full time

Job summary

ACE Money Transfer Limited is seeking a Customer Lifecycle Management Manager to own post-signup customer behavior, from first transaction to ongoing engagement, with a full end-to-end CRM responsibility and loyalty programme oversight. You will lead a small lifecycle team and coordinate with Product, Data/BI, Compliance and Marketing.

This senior role operates within the Growth department, aligned to defined KPIs and governance, ensuring ongoing value from customers across stages 1–3 of the

Qualifications

• Minimum graduation.
• 5+ years of relevant experience, preferably in App Growth or Fintech Growth.

Responsibilities

• Own the engagement and lifecycle stage end-to-end.
• Lead ACE's CRM function and build/run the loyalty programme.
• Set lifecycle definitions and measurement models for the Growth team.
• Manage a small team of lifecycle specialists and collaborate with Product, Data/BI, Compliance and Marketing.

Skills

Customer lifecycle management

CRM systems

Growth marketing

Education

Bachelor's degree

Tools

CRM software

Job description

Job Description:

Customer Lifecycle Management Manager

Growth Department | ACE Money Transfer

LOCATION Lahore, Pakistan

EMPLOYMENT TYPE Full-Time, Permanent

REPORTING TO Head of Growth

DEPARTMENT Growth

About the role

ACE Money Transfer is hiring a Customer Lifecycle Management Manager to own how our customers behave after they join us — how quickly they make their first transaction, how often they send, how long they stay, and how much value they generate over their lifetime.
This is a senior role in a team that already has a defined lifecycle framework, signed KPI targets and an agreed governance model with Marketing. You are not starting from a blank page. You are taking ownership of a framework that exists, making it operate day to day, and pushing the numbers inside it.
You will own the engagement and lifecycle stage in full, own ACEs CRM function end to end, build and run the loyalty programme, and set the lifecycle definitions and measurement models that within which the wider Growth team operates.. You will lead a small team of lifecycle specialists and work closely with Product, Data/BI, Compliance and Marketing.

What makes this role different

ACE has already done the structural work. The customer lifecycle is mapped into defined stages with named owners, handoff triggers between stages, confirmed 2026 KPI targets, and two governance rules covering the Marketing–Growth boundary. What we need now is someone who can take that framework and make it produce results. If you want to design a lifecycle model from scratch, this is not that role. If you want to run one properly and be measured on whether it works, this is that role, it is.

Where this role sits

Scope boundaries within the Growth lifecycle framework

ACEs customer lifecycle is split into three stages with distinct owners. This role owns Stage 2 outright, sets the framework and CRM infrastructure that Stages 1 and 3 operate within, and does not manage the retention contact team.

Lifecycle stage

• Upstream — Acquisition
  Social, performance marketing, paid search, display, affiliate campaigns
  Not in scope. Receives verified sign-ups at handoff.
  Marketing
• Stage 1 — Activation & Onboarding
  Verified sign-up to first transaction. KYC completion, onboarding journeys and early-life interventions.
  Sets the activation strategy, journey design and CRM triggers. Co-owns cohort targets.
  Conversion Optimisation Lead (Growth)
• Stage 2 — Engagement & Lifecycle
  Active transacting base. Frequency, TPC, corridor depth, IAF referral, loyalty, churn prevention.
  Full ownership — strategy and execution. This is the core of the role.
  CLM Manager
• Stage 3 — Retention, Win-back & Sunset
  At-risk saves, cancellation saves, win-back, dormancy and sunset.
  Sets the framework, definitions, triggers and CRM infrastructure. Does not run the contact team.
  Growth General Manager (GGM)

Qualification: Minimum Graduation.

Experience: 5+ years of relevant experience, preferably in App Growth or Fintech Growth.

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile