Linkedin Specialist

Brickstech; Lahore; Hybrid; PKR 900,000 - 1,800,000; Full time

Job summary

Esketchers is seeking a strategic LinkedIn Specialist to own our executive and company presence. You will build personal brands, publish value-driven content, and drive conversations with target clients to generate booked meetings and opportunities.

You will manage multiple profiles, apply data-driven tactics, and collaborate with leadership and marketing to keep messaging aligned across platforms.

Qualifications

• Portfolio of LinkedIn accounts you've grown with real before/after metrics (followers, engagement, inbound leads, or meetings generated)
• Deep, hands-on understanding of LinkedIn algorithm, content formats, and social selling in practice
• Track record of generating real business outcomes from LinkedIn (leads, meetings, pipeline, or revenue)
• Strong written communication skills to write in an authentic executive voice and engage prospects
• Experience managing multiple LinkedIn profiles (executive + company) in a B2B services/agency/SaaS/tech context
• Comfortable owning targets and reporting on performance with data
• Self-driven and consultative—able to work with founders/executives on personal branding
• 3–5 years of dedicated LinkedIn/B2B social selling and personal branding experience
• Bachelor’s Degree in Marketing/Sales/IT or relevant field

Responsibilities

• Executive & company profile management — optimize LinkedIn profiles for leadership and the Esketchers page
• Content strategy & posting — plan, write, and publish content to attract target clients and decision-makers
• Prospecting & connection building — identify and connect with potential clients and stakeholders
• Engagement & relationship building — engage in comments and DMs to build genuine relationships
• Meeting generation — convert engagement into booked discovery calls
• Performance management — track and refine LinkedIn performance and pipeline impact
• Cross-functional coordination — coordinate with leadership and marketing for aligned messaging

Skills

LinkedIn growth

Content strategy

Social selling

Lead generation

Executive branding

Analytics & reporting

B2B marketing

Multiple profiles management

CRM tools

Education

Bachelor’s degree in Marketing/Sales/IT

Tools

LinkedIn Sales Navigator

CRM tools

Canva

Job description

Job Description

About Esketchers

Esketchers is a global, AI-first software development and engineering partner delivering custom software, AI integration, digital transformation, cloud, and blockchain solutions to clients across MarTech, Healthcare, Fintech, Marketplace, and Retail industries. With offices in Dubai, the United States, and Pakistan, and 200+ projects shipped, we help ambitious businesses build and scale with AI at the core.

About the Role

This is not a typical lead-generation or social media coordinator role. We're looking for a LinkedIn Specialist who understands the platform at a strategic level — someone who has personally grown and monetized LinkedIn accounts before, and can bring that playbook to Esketchers' company page and our executives' personal profiles.

You will own the full lifecycle of our LinkedIn presence: building executive personal brands, publishing content that earns attention from decision-makers, initiating and nurturing meaningful conversations with prospects, converting engagement into booked meetings, and reporting on what's actually moving the pipeline. This is a hybrid of branding, content strategy, social selling, and relationship-led business development — all executed on one platform.

What You'll Own

• Executive & company profile management — manage and continuously optimize LinkedIn profiles for company leadership and the Esketchers company page (positioning, headline, About section, featured content, visual identity)
• Content strategy & posting — plan, write, and publish content (from executive profiles and the company page) designed to attract attention from target clients and decision-makers in our core industries
• Prospecting & connection building — identify and connect with relevant potential clients, decision-makers, and industry stakeholders aligned with Esketchers' target segments
• Engagement & relationship building — engage meaningfully in comments, DMs, and conversations — not templated outreach — to build genuine relationships that convert into business opportunities
• Meeting generation — move conversations from engagement to qualified discovery calls/consultations booked on the sales calendar
• Performance management — track and report on LinkedIn performance (reach, engagement, connection quality, conversations initiated, meetings booked, pipeline influenced) and continuously refine the approach based on results
• Cross-functional coordination — work closely with leadership/executives to source talking points, project wins, and case studies that translate into credible content; coordinate with the marketing team to keep messaging aligned

What We're Looking For

• Proven, demonstrable portfolio of LinkedIn accounts you've grown — personal and/or company pages — with real before/after metrics (followers, engagement, inbound leads, or meetings generated)
• Deep, hands-on understanding of how the LinkedIn algorithm, content formats, and social selling actually work in practice — not just theory
• Track record of generating real business outcomes from LinkedIn (leads, booked meetings, pipeline, or closed revenue) — not just vanity metrics like follower counts
• Strong written communication skills — able to write in an authentic executive voice, hold a conversation with a prospect, and represent a brand professionally
• Experience managing multiple LinkedIn profiles simultaneously (executive + company), ideally in a B2B services, agency, SaaS, or technology environment
• Comfortable owning targets and reporting on performance with data, not just activity
• Self-driven and consultative — able to work directly with founders/executives on their personal brand, not just execute a content calendar handed to them
• 3–5 years of dedicated, hands-on LinkedIn/B2B social selling and personal branding experience.
• Bachelors Degree in Marketing / Sales / IT or Relevant Fields

Nice to have:

• Experience in a software house, IT services, consulting, or B2B tech company (understanding how technical/enterprise services are sold)
• Familiarity with LinkedIn Sales Navigator and CRM tools for pipeline tracking
• Basic content design skills (Canva or similar) for visual posts

What Success Looks Like

• Measurable growth in engagement and quality connections across executive and company profiles
• A steady, predictable flow of meaningful conversations converting into booked discovery calls
• Content that consistently reaches and resonates with our target client profile (not just internal audience/employees)
• Clear, regular reporting tying LinkedIn activity to pipeline impact