Linkedin Specialist

ESketchers; Lahore; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

Esketchers is seeking a LinkedIn Specialist to own the full lifecycle of our LinkedIn presence: executive personal brands and the Esketchers company page. You will publish content that earns attention from decision-makers and convert engagement into booked meetings.

This role blends branding, content strategy, social selling, and relationship-led business development on one platform. You’ll collaborate with founders and the marketing team to source talking points, project wins, and aligned

Qualifications

• Proven portfolio of LinkedIn accounts grown with measurable metrics.
• Deep understanding of LinkedIn algorithm, formats, and social selling in practice.
• Experience generating real business outcomes from LinkedIn (leads, meetings, pipeline).
• Strong written communication for an executive voice.
• Experience managing multiple profiles (executive + company).
• 3–5 years of hands-on LinkedIn/B2B branding experience.

Responsibilities

• Own executive and company profile management on LinkedIn.
• Plan, write, and publish content to attract target clients and decision-makers.
• Identify and connect with relevant decision-makers and stakeholders.
• Engage in comments and DMs to build relationships and opportunities.
• Move conversations toward discovery calls and pipeline opportunities.
• Track LinkedIn performance and refine strategy with leadership input.
• Coordinate with founders and marketing for aligned messaging.

Skills

LinkedIn growth

Social selling

B2B branding

Content strategy

Data-driven reporting

Executive storytelling

Education

Bachelors in Marketing/Sales/IT

Tools

LinkedIn Sales Navigator

CRM tools

Job description

Esketchers is a global, AI-first software development and engineering partner delivering custom software, AI integration, digital transformation, cloud, and blockchain solutions to clients across MarTech, Healthcare, Fintech, Marketplace, and Retail industries. With offices in Dubai, the United States, and Pakistan, and 200+ projects shipped, we help ambitious businesses build and scale with AI at the core.

About the Role

This is not a typical lead-generation or social media coordinator role. We're looking for a LinkedIn Specialist who understands the platform at a strategic level — someone who has personally grown and monetized LinkedIn accounts before, and can bring that playbook to Esketchers' company page and our executives' personal profiles.

You will own the full lifecycle of our LinkedIn presence: building executive personal brands, publishing content that earns attention from decision-makers, initiating and nurturing meaningful conversations with prospects, converting engagement into booked meetings, and reporting on what's actually moving the pipeline. This is a hybrid of branding, content strategy, social selling, and relationship-led business development — all executed on one platform.

What You'll Own

• Executive & company profile management — manage and continuously optimize LinkedIn profiles for company leadership and the Esketchers company page (positioning, headline, About section, featured content, visual identity)
• Content strategy & posting — plan, write, and publish content (from executive profiles and the company page) designed to attract attention from target clients and decision-makers in our core industries
• Prospecting & connection building — identify and connect with relevant potential clients, decision-makers, and industry stakeholders aligned with Esketchers' target segments
• Engagement & relationship building — engage meaningfully in comments, DMs, and conversations — not templated outreach — to build genuine relationships that convert into business opportunities
• Meeting generation — move conversations from engagement to qualified discovery calls/consultations booked on the sales calendar
• Performance management — track and report on LinkedIn performance (reach, engagement, connection quality, conversations initiated, meetings booked, pipeline influenced) and continuously refine the approach based on results
• Cross-functional coordination — work closely with leadership/executives to source talking points, project wins, and case studies that translate into credible content; coordinate with the marketing team to keep messaging aligned

What We're Looking For

• Proven, demonstrable portfolio of LinkedIn accounts you've grown — personal and/or company pages — with real before/after metrics (followers, engagement, inbound leads, or meetings generated)
• Deep, hands-on understanding of how the LinkedIn algorithm, content formats, and social selling actually work in practice — not just theory
• Track record of generating real business outcomes from LinkedIn (leads, booked meetings, pipeline, or closed revenue) — not just vanity metrics like follower counts
• Strong written communication skills — able to write in an authentic executive voice, hold a conversation with a prospect, and represent a brand professionally
• Experience managing multiple LinkedIn profiles simultaneously (executive + company), ideally in a B2B services, agency, SaaS, or technology environment
• Comfortable owning targets and reporting on performance with data, not just activity
• Self-driven and consultative — able to work directly with founders/executives on their personal brand, not just execute a content calendar handed to them
• 3–5 years of dedicated, hands-on LinkedIn/B2B social selling and personal branding experience.
• Bachelors Degree in Marketing / Sales / IT or Relevant Fields

Nice to have:

• Experience in a software house, IT services, consulting, or B2B tech company (understanding how technical/enterprise services are sold)
• Familiarity with LinkedIn Sales Navigator and CRM tools for pipeline tracking
• Basic content design skills (Canva or similar) for visual posts

What Success Looks Like

• Measurable growth in engagement and quality connections across executive and company profiles
• A steady, predictable flow of meaningful conversations converting into booked discovery calls
• Content that consistently reaches and resonates with our target client profile (not just internal audience/employees)
• Clear, regular reporting tying LinkedIn activity to pipeline impact