Lead Generation Specialist

Penguin; Peshawar City Tehsil; Remote; PKR 502,000 - 837,000; Full time

Job summary

Penguin, a mobile engineering studio based in Pakistan, is seeking a Lead Generation Specialist to identify potential clients worldwide and build a strong sales pipeline. You will research startups, agencies, and businesses, qualify opportunities, and conduct personalized outreach via LinkedIn, email, and other channels, collaborating with the business development team.

This is a remote role based in Pakistan, offering hands-on experience in B2B prospecting and client acquisition within the

Qualifications

• Strong ability to identify relevant businesses and decision-makers.
• Excellent written and verbal English communication.
• Familiarity with lead generation, prospect research and B2B outreach.

Responsibilities

• Research startups, agencies, and established businesses that may need software development or dedicated engineers.
• Identify decision-makers and collect contact information from LinkedIn, Google, and company sites.
• Develop and maintain organized lead databases and track outreach activities and responses.
• Write and support personalized outreach campaigns through LinkedIn, email, and other channels.
• Qualify prospects based on business needs and fit with Penguin’s services.
• Monitor outreach performance and suggest ways to improve lead quality and conversion rates.
• Coordinate with the business development team to follow up on promising opportunities.
• Use AI tools to improve research efficiency while maintaining personalization.

Skills

Lead generation

Research

LinkedIn outreach

English communication

Tools

CRM tools

Spreadsheets

AI research tools

Job description

Penguin is a mobile engineering studio based in Pakistan, working with startups, founders, and established businesses worldwide. We specialize in building high-quality mobile applications for iOS and Android, using technologies such as Swift, Kotlin, React Native, and Flutter. We also deliver web applications and backend systems.

Beyond product development, we partner with existing engineering teams through staff augmentation, providing skilled engineers who integrate into their workflows. Our focus is on thoughtful engineering, reliable products, and long-term client relationships.

About Penguin

Penguin is a mobile engineering studio based in Pakistan, working with startups, founders, and established businesses worldwide. We specialize in building high-quality mobile applications for iOS and Android, using technologies such as Swift, Kotlin, React Native, and Flutter. We also deliver web applications and backend systems.

Beyond product development, we partner with existing engineering teams through staff augmentation, providing skilled engineers who integrate into their workflows. Our focus is on thoughtful engineering, reliable products, and long-term client relationships.

About the Role

The Lead Generation Specialist will help Penguin identify and connect with potential clients and partners worldwide. This role focuses on researching relevant companies, identifying decision-makers, qualifying opportunities, and conducting personalized outreach through LinkedIn, email, and other relevant platforms.

You will work closely with Penguin’s business development team to build a strong sales pipeline, maintain organized prospect records, and improve outreach quality. The goal is not simply to collect contacts or send bulk messages, but to find businesses with genuine needs that align with Penguin’s software development services.

This is a remote position based in Pakistan, with opportunities to gain hands-on experience in B2B prospecting, client acquisition, and business development within the software industry.

Responsibilities

• Research startups, agencies, and established businesses that may need software development, dedicated engineers, or custom software solutions.
• Identify relevant companies, decision-makers, and their contact information using LinkedIn, Google, company websites, and other research tools.
• Develop and maintain organized lead databases and track outreach activities and responses.
• Write and support personalized outreach campaigns through LinkedIn, email, and other relevant channels.
• Qualify prospects based on their business needs, potential projects, and fit with Penguin’s services.
• Monitor outreach performance, track responses, and suggest ways to improve lead quality and conversion rates.
• Coordinate with the business development team to manage prospects and follow up on promising opportunities.
• Use AI tools and productivity software to improve research efficiency without compromising personalization or accuracy.

Qualifications

• Strong research skills and the ability to identify relevant businesses and decision-makers.
• Good written and verbal communication skills, particularly in professional English.
• Understanding of lead generation, prospect research, and B2B outreach.
• Familiarity with LinkedIn, cold emailing, Google search, and lead management tools.
• Good organizational skills, attention to detail, and consistent follow-through.
• Ability to work independently, take initiative, and communicate progress proactively in a remote team.
• Willingness to learn, experiment, analyze results, and improve outreach strategies based on feedback.
• Familiarity with software development services or the technology industry is an advantage.
• Experience with tools such as CRMs, spreadsheets, Upwork, or AI-powered research tools is a plus.