Lead Generation Executive (Client Acquisition & Project Onboarding)

TriVA Global; Gojra; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

TriVA Global is seeking a proactive Lead Generation Executive to identify potential clients, initiate conversations, and convert qualified prospects into paying clients. You will manage outreach, close deals, and oversee onboarding from sales to project initiation.

The role requires coordinating with internal teams, understanding client requirements, and driving revenue in a fast-paced digital agency environment. This is an office-based position in Gojra, Pakistan.

Qualifications

• Bachelor's degree in Business, Marketing, Management, or a related field.
• 2–4+ years of experience in lead generation, business development, sales, or client acquisition.
• Proven experience in B2B lead generation, client communication, and deal closing.

Responsibilities

• Generate qualified leads and conduct outreach to potential clients.
• Qualify leads based on needs, budget, and project scope; schedule discovery calls.
• Onboard newly acquired clients and coordinate with project teams to ensure smooth handover.
• Maintain a healthy sales pipeline and track conversion and onboarding progress.
• Provide regular updates and suggest improvements to outreach and qualification processes.

Skills

Lead generation

Business development

Sales

Client acquisition

LinkedIn outreach

Email prospecting

CRM systems

Negotiation

Communication

Onboarding

Education

Bachelor's degree

Tools

CRM software

Job description

Lead Generation Executive (Client Acquisition & Project Onboarding)

Location:Gojra, Pakistan —
Office Timings: 9:00 AM – 6:00 PM | Monday–Friday

About TriVA Global

TriVA Global is an IT and digital solutions company specializing in e-commerce growth, web development, AI-driven services, and digital marketing. Through our expert service pods, we help businesses improve efficiency, strengthen their digital presence, and achieve measurable growth.

Our services include Amazon and marketplace growth, Shopify management, social media marketing, lead generation, video editing, graphic design, prompt engineering, personal branding, and web development.

We are looking for a Lead Generation Executive (Client Acquisition & Project Onboarding) who can identify potential clients, initiate meaningful conversations, convert qualified prospects into paying clients, and ensure a smooth transition from sales to project execution.

Role Overview

The successful candidate will be responsible for generating qualified leads, conducting outreach, closing deals, and onboarding new clients and projects across TriVA Global's digital services.

This is a hands‑on, revenue‑focused role for someone who can independently manage the sales pipeline, communicate with international prospects, understand client requirements, and coordinate with internal teams to ensure successful project initiation.

The ideal candidate is a self‑motivated business development professional who can work with minimal supervision, consistently pursue new opportunities, and contribute directly to company revenue.

Key Responsibilities

1. Lead Generation & Prospecting

• Research and identify potential clients through LinkedIn, email outreach, social media, freelance platforms, and other relevant channels.
• Build and maintain a qualified prospect pipeline aligned with TriVA Global's services.
• Conduct personalized outreach to business owners, founders, and decision‑makers.
• Identify client needs, business challenges, and potential service opportunities.
• Maintain accurate records of leads, communication, follow‑ups, and pipeline status.

2. Client Communication & Deal Closing

• Initiate conversations with prospects and present TriVA Global's services professionally.
• Qualify leads based on business needs, budget, project scope, and buying intent.
• Schedule and conduct discovery calls, meetings, and follow‑ups.
• Prepare proposals, quotations, and service presentations in coordination with relevant teams.
• Negotiate terms, address client concerns, and move qualified prospects toward successful deal closure.
• Consistently follow up with prospects to maximize conversion opportunities.

3. Client & Project Onboarding

• Manage the onboarding process for newly acquired clients.
• Collect and organize client requirements, project details, and necessary information.
• Coordinate with the Project Manager and relevant service teams to ensure a smooth handover.
• Ensure project scope, deliverables, timelines, and commercial terms are clearly communicated.
• Support the transition from closed deal to active project without operational gaps.
• Maintain onboarding records and ensure all required steps are completed.

4. Revenue Generation & Pipeline Management

• Work toward defined monthly lead generation, conversion, and revenue targets.
• Identify opportunities to upsell or cross‑sell relevant TriVA Global services.
• Maintain a healthy sales pipeline and prioritize high‑potential opportunities.
• Track lead‑to‑client conversion, deal value, and project onboarding progress.
• Proactively identify challenges affecting sales performance and suggest practical solutions.

5. Reporting & Process Improvement

• Share regular updates on leads generated, meetings conducted, deals closed, and projects onboarded.
• Maintain accurate CRM or tracking‑sheet records.
• Follow established sales and onboarding SOPs.
• Suggest improvements to outreach, qualification, follow‑up, and conversion processes.
• Coordinate closely with the Project Manager and internal teams to ensure client expectations are met.

Required Skills & Experience

• Bachelor's degree in Business, Marketing, Management, or a related field.
• 2–4+ years of experience in lead generation, business development, sales, or client acquisition.
• Proven experience in B2B lead generation, client communication, and deal closing.
• Strong understanding of digital marketing, IT services, or agency‑based business models.
• Experience with LinkedIn outreach, email prospecting, CRM systems, or sales tracking tools.
• Excellent communication, negotiation, and follow‑up skills.
• Ability to understand client requirements and coordinate project handovers.
• Strong organizational skills with the ability to manage multiple prospects and projects.
• Self‑motivated, target‑oriented, and comfortable working independently.
• Comfortable working in a fast‑paced startup or agency environment.

Preferred (Nice to Have)

• Experience selling digital marketing, web development, e‑commerce, or IT services.
• Experience working with international clients, particularly UK, US, or European markets.
• Familiarity with CRM tools, sales automation, or lead generation platforms.
• Previous experience in a digital agency or service‑based company.
• Proven record of meeting or exceeding sales targets.

What We Offer

• Opportunity to work with an international client base.
• Performance‑driven growth opportunities.
• Exposure to diverse digital services and business models.
• A collaborative, fast‑paced working environment.
• Opportunity to grow into a Business Development Executive, Business Development Manager, or Client Acquisition Manager role based on performance.

Join TriVA Global and help us acquire new clients, close valuable deals, and build long‑term business relationships.