Jr. PR Executive ( JP-119 )

Scents N Stories; Karachi Division; On-site; PKR 669,600 - 1,116,000; Full time

Job summary

Scents N Stories is seeking a proactive Jr. PR Executive to build and manage our influencer network, creators, and brand partners while strengthening our presence across organic social media.

The ideal candidate will excel in communication, negotiation, and branding, with a passion for fragrance storytelling and digital culture. You will identify opportunities, onboard collaborators, manage end-to-end campaigns, and coordinate with internal teams to drive brand awareness and engagement across

Qualifications

• Bachelor's degree or higher in Marketing, Media Sciences, Business Administration, Communications or a related field.
• 1–2 years of experience in influencer marketing, brand partnerships, PR, social media or digital marketing.

Responsibilities

• Identify, approach, negotiate, and onboard influencers, creators, and brand collaborators.
• Build and maintain long-term relationships with influencers and partner brands.
• Manage end-to-end influencer collaborations: outreach, negotiations, product dispatch, content approvals, timelines and deliverables.
• Coordinate barter and paid collaborations to meet campaign objectives.
• Track influencer performance and prepare weekly/monthly reports with insights.
• Collaborate with design and content teams to develop engaging content aligned with brand identity.
• Plan and publish organic content across Instagram, Facebook, TikTok, LinkedIn, YouTube and other platforms.

Skills

Influencer Marketing

Brand Partnerships

PR

Social Media

Digital Marketing

Communication

Negotiation

Relationship Management

Content Creation Tools

Copywriting

Analytics

Canva

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Canva

Job description

Qualification

• Bachelors degree in Marketing, Media Sciences, Business Administration, Communications, or a related field.

Experience

• 1–2 years of experience in Influencer Marketing, Brand Partnerships, PR, Social Media, or Digital Marketing, preferably in retail, e-commerce, beauty, lifestyle, or FMCG.
• Strong communication, negotiation, and relationship management skills.
• Experience managing influencer collaborations and creator partnerships.
• Good understanding of Instagram, TikTok, Facebook, LinkedIn, and other social media platforms.
• Creative mindset with a strong understanding of organic content strategies and social media trends.
• Ability to manage multiple collaborations and campaigns simultaneously.
• Familiarity with Canva, basic content creation tools, copywriting, and social media analytics.
• Passion for branding, storytelling, digital culture, and the fragrance industry.

Job Description

We are looking for a proactive and creative Jr. PR Executive to build and manage the brands network of influencers, creators, and brand partners while strengthening Scents N Stories presence across organic social media platforms. The ideal candidate should have excellent communication and negotiation skills, a passion for content and branding, and the ability to identify collaboration opportunities that increase brand awareness and engagement.

Key Responsibilities

• Identify, approach, negotiate, and onboard influencers, content creators, and brand collaborators.
• Build and maintain long-term relationships with influencers, creators, and partner brands.
• Manage end-to-end influencer collaborations, including outreach, negotiations, product dispatch, content approvals, timelines, and deliverables.
• Coordinate barter and paid collaborations while ensuring campaign objectives are achieved.
• Explore new partnership opportunities to enhance brand visibility and reach.
• Track influencer performance, maintain collaboration databases, and prepare campaign reports.
• Coordinate with internal teams for campaign execution, product launches, and marketing initiatives.
• Manage the brands organic social media presence across Instagram, Facebook, TikTok, YouTube, Snapchat, and LinkedIn.
• Plan, schedule, and publish organic content, including posts, reels, stories, and trend-based content.
• Monitor community engagement by responding to comments, messages, and audience interactions.
• Collaborate with designers and content creators to develop engaging content aligned with the brands identity.
• Brainstorm creative campaign ideas and influencer activation concepts that strengthen brand awareness.
• Assist in content shoots, UGC coordination, and creator collaborations.
• Stay updated on social media trends, creator trends, viral content formats, and competitor activities.
• Monitor organic social media performance and prepare weekly and monthly reports with actionable insights.