Influencer Marketing Coordinator

DXB Perfume; Pakistan; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

DXB Perfume in Pakistan seeks a highly organized Influencer & Creator Marketing Executive to manage creator partnerships across our markets. You will identify relevant creators, conduct direct outreach, negotiate commercial partnerships, coordinate gifting and campaigns, track deliverables and measure performance.

This is a hands-on influencer marketing and commercial performance role. It is not a general social media, content creation or administrative position.

Qualifications

• Minimum of three years hands-on influencer or creator marketing experience.
• Experience within a multinational company is required.
• Industry experience in beauty, fragrance or FMCG is essential.

Responsibilities

• Research and identify relevant influencers and creators.
• Negotiate rates, deliverables and usage rights.
• Coordinate contracts and agreements for creator partnerships.
• Track deliverables and ensure on-time delivery of content.
• Manage affiliate marketing and social commerce initiatives.
• Produce weekly updates and monthly performance reports.

Skills

Influencer marketing

Creator relationships

Campaign management

Negotiation

ROI analysis

TikTok & Instagram

Campaign tracking

Tools

Influencer platforms

Excel/Sheets

Job description

Influencer & Creator Marketing Executive – Beauty, Fragrance & FMCG

Company: DXB Perfume

Essential Experience Requirement

Candidates must have at least three years of hands-on influencer marketing experience gained within a multinational company operating in beauty, fragrance or another FMCG sector. This is an essential requirement, and applicants without this specific experience will not be considered.

Role Overview

DXB Perfume is looking for a highly organised, commercially minded and proactive Influencer & Creator Marketing Executive to manage creator partnerships across our markets.

The successful candidate will identify relevant creators, conduct direct outreach, negotiate commercial partnerships, coordinate gifting and campaigns, track deliverables and measure performance.

This is a hands-on influencer marketing and commercial performance role. It is not a general social media, content creation or administrative position.

Every creator partnership must have a clear objective, appropriate cost, agreed deliverables and measurable commercial outcome.

Candidate Targeting Criteria

Candidates will be assessed against the following 10 criteria:

• Influencer marketing experience: A minimum of three years’ direct, hands-on experience in influencer or creator marketing.
• Multinational company experience: Experience must have been gained within a multinational business.
• Relevant industry experience: Previous experience in beauty, fragrance or another FMCG (fast-moving consumer goods) sector is essential.
• Creator relationship management: Proven experience identifying, contacting and managing influencers and content creators directly.
• TikTok and Instagram expertise: Strong working knowledge of creator campaigns across TikTok and Instagram.
• End-to-end campaign management: Experience managing influencer campaigns from research and briefing through to content delivery and reporting.
• Commercial negotiation: Proven ability to negotiate creator rates, deliverables, usage rights and partnership terms.
• Performance and ROI analysis: Experience measuring reach, engagement, traffic, sales, affiliate revenue and campaign return on investment.
• Campaign tracking and reporting: Strong Excel or Google Sheets skills and experience maintaining creator databases, budgets and campaign trackers.
• Affiliate and social commerce: TikBox Shop, affiliate marketing or creator‑led social commerce experience is preferred.

Key Responsibilities

Creator Research and Sourcing

• Research and identify relevant influencers and content creators.
• Build and maintain an active creator database.
• Assess creators based on audience quality, engagement, content quality, brand relevance and commercial potential.
• Identify emerging creators and new partnership opportunities.
• Monitor competitor influencer activity.
• Continuously expand DXB Perfume’s creator network.

Influencer Outreach and Relationship Management

• Conduct direct outreach to influencers and content creators.
• Negotiate rates, content deliverables, usage rights and partnership terms.
• Coordinate contracts and agreements.
• Build strong, long‑term relationships with high‑performing creators.
• Develop repeat partnerships rather than relying solely on one-off campaigns.

Campaign Management

• Recommend suitable creators for campaigns and product launches.
• Prepare influencer campaign proposals and budgets.
• Create clear and detailed creator briefs.
• Coordinate product gifting and PR packages.
• Manage campaign timelines and deadlines.
• Track all agreed deliverables.
• Follow up with creators to ensure content is delivered correctly and on time.
• Coordinate creator participation in events, launches and retail activations.

Affiliate Marketing and Social Commerce

• Identify creators who are suitable for affiliate partnerships.
• Support TikBox Shop and other creator‑led social commerce initiatives.
• Track affiliate performance and creator‑generated sales.
• Identify high‑performing creators and recommend increased investment where appropriate.
• Develop relationships with creators capable of delivering measurable sales.

Performance, ROI and Reporting

• Monitor content delivery against agreed requirements.
• Measure reach, engagement, website traffic, sales and affiliate revenue.
• Calculate the cost per creator and cost per piece of content.
• Track creator‑generated revenue wherever measurable.
• Measure campaign return on investment.
• Identify underperforming creators and campaigns.
• Recommend where budgets should be increased, reduced or reallocated.
• Produce weekly activity updates and monthly performance reports.
• Provide clear commercial recommendations rather than simply presenting data.

Commercial and Ownership Expectations

Before recommending a creator or campaign, the successful candidate must be able to explain:

• Why the creator is suitable for DXB Perfume.
• Why the creator’s audience is relevant.
• What the creator will deliver.
• How much the partnership will cost.
• What commercial outcome is expected.
• How performance will be measured.
• What alternative creators or approaches have been considered.

You will be expected to negotiate confidently, challenge poor value and protect DXB Perfume’s marketing budget.

You must proactively identify opportunities rather than wait to be given a list of creators or a campaign brief.

• Experience using influencer management platforms.
• Experience managing paid creator campaigns.
• TikBox Shop and affiliate marketing experience.
• An established network of creators.

The Person We Are Looking For

• Proactive, organised and commercially minded.
• Comfortable contacting creators directly and independently.
• A confident and effective negotiator.
• Excellent at following up and ensuring commitments are met.
• Able to manage multiple creator relationships and campaigns simultaneously.
• Understands that follower count alone does not determine creator value.
• Confident working with budgets, data and performance reports.
• Takes full ownership of campaigns from beginning to end.

Key Performance Indicators

• Influencer-generated revenue.
• Campaign return on investment.
• Cost per creator and cost per content asset.
• Creator engagement and content performance.
• Affiliate-generated revenue.
• Number of active, high-performing creators.
• Campaign performance and budget efficiency.

What Success Looks Like

Within six months, the successful candidate should have built a strong and organised creator pipeline, established repeat relationships with high-performing creators, improved campaign efficiency and demonstrated a measurable commercial contribution from influencer marketing activity.