We are looking for a HubSpot Marketing Specialist to manage and optimize our marketing operations, with a strong focus on B2B lead generation, marketing automation, web analytics, and performance reporting.
The ideal candidate will have hands-on experience with HubSpot CRM and Marketing Hub, along with a solid understanding of B2B marketing funnels, lead nurturing, and data-driven marketing strategies.
Key Responsibilities:
- Implement, configure, and optimize HubSpot CRM and Marketing Hub, including workflows, email campaigns, lead scoring, and pipeline management.
- Build and maintain integrations between HubSpot and other marketing and sales tools.
- Track and analyze website traffic, user behavior, conversion funnels, and marketing performance.
- Set up, manage, and optimize lead capture forms, registration flows, and conversion paths within HubSpot.
- Configure and optimize lead qualification workflows, including chat-to-lead automation where applicable.
- Manage Meta Business Suite (Facebook/Instagram) and monitor ad performance, ensuring relevant data is integrated into HubSpot reporting.
- Build and maintain HubSpot dashboards and performance reports covering traffic, leads, conversions, engagement, and campaign performance.
- Support B2B marketing campaigns, Account-Based Marketing (ABM) initiatives, and lead nurturing strategies through HubSpot automation.
- Monitor lead journeys and identify opportunities to improve conversion rates, lead quality, and marketing efficiency.
- Collaborate with sales and marketing teams to ensure effective lead handoff, tracking, and follow-up processes.
Requirements:
- 2+ years of hands-on experience working with HubSpot CRM and Marketing Hub.
- Strong understanding of B2B marketing funnels, lead generation, lead qualification, and nurturing.
- Experience with Google Analytics, Google Search Console, and Google Business Profile.
- Familiarity with Meta Business Suite and Ads Manager.
- Experience with live chat tools, lead qualification, and online review platforms.
- Strong analytical mindset with experience in marketing reporting, dashboards, and performance analysis.
- Understanding of marketing automation, workflows, and CRM integrations.
- Excellent written and verbal communication skills.
- Strong attention to detail with the ability to manage multiple marketing activities and campaigns effectively.
Preferred Skills:
- Experience with B2B SaaS or technology companies.
- Experience working with ABM and account-based lead generation strategies.
- Familiarity with third-party integrations and marketing technology platforms.
- Ability to identify opportunities for process improvement and marketing automation