Head of Mobile User Acquisition & Retention

PrimeGrow Staffing; Lahore; On-site; PKR 4,500,000 - 7,500,000; Full time

Job summary

MYZESTY is seeking a senior, hands-on Head of Growth Marketing & Sales to own the full growth funnel from Acquisition to Revenue in Lahore, on-site. You will lead a 4–5 person growth team, establish KPIs, and scale the organization as MYZESTY grows.

We value strategic thinking, people management, and hands-on campaign execution. You will work across mobile user acquisition, analytics, ASO, monetization, retention, and partnerships, driving data-driven decisions and structured experiments to

Qualifications

• 7+ years of growth, performance, digital or mobile marketing.
• 3+ years of people-management experience.
• Proven experience leading mobile-app growth.

Responsibilities

• Own paid user acquisition across Google UAC, Meta, TikTok and other channels.
• Manage and optimize acquisition budgets to improve CPI/CAC/ROAS.
• Own mobile growth measurement, attribution and dashboards for leadership.
• Lead ASO strategy and app-store growth for organic acquisition.
• Drive subscription and in-app revenue growth through monetization experiments.

Skills

Mobile Growth

Paid UA

ASO

Analytics

CRM & Retention

Team Leadership

Tools

Firebase

AppsFlyer

Adjust

Job description

Gulberg, Lahore, Pakistan

Full-Time | On-Site

MYZESTY

Reports to: Executive Leadership / Founders

About MYZESTY

MYZESTY is an AI-powered creative platform helping users create and edit videos, photos, and digital content through powerful AI tools. We are now looking for a senior, hands-on Mobile Growth Leader to take ownership of our growth engine and build the next stage of our marketing and sales organization.

This is a leadership role for someone who has already managed mobile growth successfully — not an opportunity for someone to learn mobile growth on the job.

The Role

As Head of Growth Marketing & Sales, you will own the full growth funnel:

Acquisition → Activation → Retention → Monetization → Revenue

You will initially lead an existing 4–5 person growth team, establish processes and KPIs, and build the organization as MYZESTY scales. We need someone who can think strategically, manage people, analyze data, and personally get into campaigns and growth problems when required.

Key Responsibilities

Mobile User Acquisition

• Own paid user acquisition across Google UAC/App Campaigns, Meta, TikTok, Apple Search Ads and other relevant channels.
• Manage and optimize acquisition budgets.
• Improve CPI, CAC, CPA, ROAS and LTV/CAC.
• Analyze campaigns by channel, audience, creative and geography.
• Scale profitable acquisition while maintaining sustainable unit economics.

Mobile Analytics & Attribution

• Own mobile growth measurement and attribution.
• Work hands-on with Firebase, AppsFlyer, Adjust or equivalent MMPs.
• Analyze installs, in-app events, attribution, cohorts, retention and revenue.
• Build dashboards and reporting for executive leadership.
• Use data to identify growth opportunities and make investment decisions.

ASO & Organic Growth

• Own App Store and Google Play growth.
• Lead ASO strategy, keyword optimization, store conversion and creative testing.
• Improve organic acquisition and app-store conversion rates.
• Monitor competitors and market trends.

Monetization & Revenue Growth

• Drive subscription and in-app revenue growth.
• Optimize paywalls, pricing, trials, IAP, conversion and retention.
• Identify opportunities to increase LTV and revenue per user.
• Run structured monetization experiments.

Retention & Lifecycle

• Develop strategies for activation, engagement and retention.
• Improve D1/D7/D30 retention and reduce churn.
• Work with CRM/product teams on push, email and in-app lifecycle campaigns.
• Develop segmentation and reactivation strategies.

Experimentation

Build a rigorous growth experimentation culture across:

• Acquisition
• Creative
• ASO
• Conversion
• Retention
• Pricing
• Paywalls
• Monetization

Every major initiative should follow:

Hypothesis → Test → Measure → Learn → Scale

Team Leadership

• Manage and develop the existing 4–5 person growth team.
• Establish clear responsibilities and KPIs.
• Coach, mentor and performance-manage team members.
• Recruit additional specialists as the organization grows.
• Build the future Mobile Growth organization.

Sales & Partnerships

• Identify strategic partnerships and commercial growth opportunities.
• Develop influencer, affiliate, B2B and distribution partnerships.
• Connect marketing, acquisition and revenue opportunities.
• Support the broader commercial growth strategy.

What We're Looking For

Must Have

• 7+ years of experience in growth, performance, digital or mobile marketing.
• 3+ years of people-management experience.
• Proven experience leading mobile-app growth.
• Hands-on experience with paid mobile user acquisition.
• Strong understanding of ASO and app-store growth.
• Hands-on experience with Firebase, AppsFlyer, Adjust or another MMP.
• Strong understanding of CPI, CAC, LTV, ROAS, CPA, conversion and retention.
• Experience managing meaningful marketing/growth budgets.
• Proven record of delivering measurable growth results.
• Experience managing and developing marketing/growth teams.
• Strong analytical and commercial mindset.
• Willingness to work full-time, on-site in Lahore.

Strongly Preferred

• Mobile app / consumer-tech experience.
• Subscription or freemium business experience.
• Experience with paywalls, IAP and pricing optimization.
• AI product or AI-powered consumer application experience.
• Creative/UGC/influencer growth experience.
• B2B partnerships or sales experience.
• Experience building a growth organization from the ground up.

Important

We are not looking for a general digital marketer. Experience in e-commerce, SaaS, fintech, real estate or other industries is welcome if you have demonstrated mobile-app growth experience.