Head of Mobile Growth, UA & Monetization

HireGrow Staffing Private Limited; Lahore; On-site; PKR 4,500,000 - 7,500,000; Full time

Job summary

MYZESTY is seeking a senior, hands-on Head of Growth Marketing & Sales to own the full growth funnel and scale the organization from a 4–5 person team. This on-site Lahore role demands strategic thinking, people leadership and a willingness to dive into campaigns when required.

You'll manage paid acquisition across major channels, build dashboards, and align growth with retention and revenue goals, while shaping the future growth organization.

Qualifications

• 7+ years in growth, performance, digital or mobile marketing.
• 3+ years people-management experience.
• Proven experience leading mobile-app growth.
• Hands-on with paid mobile user acquisition.
• Strong understanding of ASO and app-store growth.
• Experience with Firebase, AppsFlyer, Adjust or another MMP.
• Strong understanding of CPI, CAC, LTV, ROAS, CPA, conversion and retention.
• Experience managing meaningful marketing/growth budgets.
• Proven record of delivering measurable growth results.
• Experience managing and developing marketing/growth teams.
• Strong analytical and commercial mindset.
• Willingness to work full-time, on-site in Lahore.

Responsibilities

• Own paid user acquisition across Google UAC/App Campaigns, Meta, TikTok, Apple Search Ads and other relevant channels.
• Manage and optimize acquisition budgets.
• Improve CPI, CAC, CPA, ROAS and LTV/CAC.
• Analyze campaigns by channel, audience, creative and geography.
• Scale profitable acquisition while maintaining sustainable unit economics.
• Own mobile growth measurement and attribution.
• Work hands-on with Firebase, AppsFlyer, Adjust or equivalent MMPs.
• Analyze installs, in-app events, attribution, cohorts, retention and revenue.
• Build dashboards and reporting for executive leadership.
• Use data to identify growth opportunities and make investment decisions.
• Own App Store and Google Play growth.
• Lead ASO strategy, keyword optimization, store conversion and creative testing.
• Improve organic acquisition and app-store conversion rates.
• Monitor competitors and market trends.
• Drive subscription and in-app revenue growth.
• Optimize paywalls, pricing, trials, IAP, conversion and retention.
• Identify opportunities to increase LTV and revenue per user.
• Develop strategies for activation, engagement and retention.
• Improve D1/D7/D30 retention and reduce churn.
• Work with CRM/product teams on push, email and in-app lifecycle campaigns.
• Develop segmentation and reactivation strategies.

Skills

Growth marketing

People management

Mobile app growth

Paid user acquisition

ASO

Analytics

Firebase

AppsFlyer

Adjust

Budget management

Tools

Firebase

AppsFlyer

Adjust

Job description

About MYZESTY

MYZESTY is an AI-powered creative platform helping users create and edit videos, photos, and digital content through powerful AI tools. We are now looking for a senior, hands-on Mobile Growth Leader to take ownership of our growth engine and build the next stage of our marketing and sales organization.

This is a leadership role for someone who has already managed mobile growth successfully — not an opportunity for someone to learn mobile growth on the job.

The Role

As Head of Growth Marketing & Sales, you will own the full growth funnel:

You will initially lead an existing 4–5 person growth team, establish processes and KPIs, and build the organization as MYZESTY scales. We need someone who can think strategically, manage people, analyze data, and personally get into campaigns and growth problems when required.

Key Responsibilities

• Own paid user acquisition across Google UAC/App Campaigns, Meta, TikTok, Apple Search Ads and other relevant channels.
• Manage and optimize acquisition budgets.
• Improve CPI, CAC, CPA, ROAS and LTV/CAC.
• Analyze campaigns by channel, audience, creative and geography.
• Scale profitable acquisition while maintaining sustainable unit economics.
• Own mobile growth measurement and attribution.
• Work hands-on with Firebase, AppsFlyer, Adjust or equivalent MMPs.
• Analyze installs, in-app events, attribution, cohorts, retention and revenue.
• Build dashboards and reporting for executive leadership.
• Use data to identify growth opportunities and make investment decisions.
• Own App Store and Google Play growth.
• Lead ASO strategy, keyword optimization, store conversion and creative testing.
• Improve organic acquisition and app-store conversion rates.
• Monitor competitors and market trends.
• Drive subscription and in-app revenue growth.
• Optimize paywalls, pricing, trials, IAP, conversion and retention.
• Identify opportunities to increase LTV and revenue per user.
• Develop strategies for activation, engagement and retention.
• Improve D1/D7/D30 retention and reduce churn.
• Work with CRM/product teams on push, email and in-app lifecycle campaigns.
• Develop segmentation and reactivation strategies.

Build a rigorous growth experimentation culture across:

• Acquisition
• Creative
• ASO
• Conversion
• Retention
• Paywalls

Every major initiative should follow:

• Manage and develop the existing 4–5 person growth team.
• Establish clear responsibilities and KPIs.
• Coach, mentor and performance-manage team members.
• Recruit additional specialists as the organization grows.
• Build the future Mobile Growth organization.

Sales & Partnerships

• Identify strategic partnerships and commercial growth opportunities.
• Develop influencer, affiliate, B2B and distribution partnerships.
• Connect marketing, acquisition and revenue opportunities.
• Support the broader commercial growth strategy.

What We're Looking For

Must Have

• 7+ years of experience in growth, performance, digital or mobile marketing.
• 3+ years of people-management experience.
• Proven experience leading mobile-app growth.
• Hands-on experience with paid mobile user acquisition.
• Strong understanding of ASO and app-store growth.
• Hands-on experience with Firebase, AppsFlyer, Adjust or another MMP.
• Strong understanding of CPI, CAC, LTV, ROAS, CPA, conversion and retention.
• Experience managing meaningful marketing/growth budgets.
• Proven record of delivering measurable growth results.
• Experience managing and developing marketing/growth teams.
• Strong analytical and commercial mindset.
• Willingness to work full-time, on-site in Lahore.

Strongly Preferred

• Mobile app / consumer-tech experience.
• Subscription or freemium business experience.
• Experience with paywalls, IAP and pricing optimization.
• AI product or AI-powered consumer application experience.
• B2B partnerships or sales experience.
• Experience building a growth organization from the ground up.

We are not looking for a general digital marketer. Experience in e-commerce, SaaS, fintech, real estate or other industries is welcome if you have demonstrated mobile-app growth experience.