Head of eCommerce — Growth & Operations

SWIFTNINE; Lahore; On-site; PKR 1,800,000 - 3,600,000; Full time

Job summary

SwiftNine is hiring an exceptional Head of eCommerce — Growth & Operations to build and scale international eCommerce businesses. This role spans product, supplier, store, creative, traffic, conversion, fulfillment, retention, profit and scale.

You will own revenue growth, develop the paid acquisition and creative testing system, and lead product sourcing, Shopify optimization, and CRO to maximize profitability. A high-performance operator with strategic impact is sought.

Qualifications

• 5+ years of eCommerce / DTC experience.
• International Shopify experience.
• Strong Meta and Google knowledge.
• Strong CRO understanding.
• Supplier and fulfillment experience.
• Strong analytical ability.
• Experience managing teams.
• Strong commercial judgment.
• High execution speed.

Responsibilities

• Drive daily, weekly and monthly revenue growth.
• Scale toward $35k+/day and ensure profitability.
• Lead paid acquisition across Meta, Google, TikTok, YouTube and retargeting.
• Own creative strategy and testing system.
• Source products and manage supplier relationships for private labeling.
• Own Shopify setup, product pages, CRO, bundles and subscriptions.
• Coordinate fulfillment, inventory, and logistics with 3PLs.
• Oversee payments gateways, checkout integrations, and fraud prevention.
• Monitor revenue, gross profit, CAC, MER, ROAS, AOV, CVR and LTV.
• Build and lead a high-performance team across media buying, design, sourcing, and operations.

Skills

eCommerce / DTC experience

International Shopify experience

Meta & Google knowledge

CRO understanding

Supplier & fulfillment experience

Analytical ability

Team management

Commercial judgment

Execution speed

Tools

Shopify

Job description

SwiftNine is hiring an exceptional Head of eCommerce — Growth & Operations to build and scale international eCommerce businesses.

This is not a basic Shopify, marketplace, or media-buying role.

We are looking for a high-performance operator who can take strategic direction from the Founder and turn it into a complete eCommerce machine:

Product → Supplier → Store → Creative → Traffic → Conversion → Fulfillment → Retention → Profit → Scale

What You Will OwnRevenue & Growth

You will be accountable for:

• Daily, weekly and monthly revenue growth
• Scaling toward $35k+/day
• Profitable customer acquisition
• Growth strategy
• Offer development
• Product launches
• Conversion optimization
• Retention
• Expansion into new channels and markets

Revenue alone is not enough.

You must understand how to scale while protecting contribution margin, cash flow and unit economics.

Paid Acquisition

You should have strong knowledge of:

• Meta Ads
• Google Ads
• TikTok Ads
• YouTube
• Retargeting
• Attribution
• Campaign scaling
• Testing strategy

You may manage media buyers underneath you, but you must understand performance marketing deeply enough to audit campaigns and make high-level decisions.

You should be comfortable managing:

CAC, MER, ROAS, AOV, CVR and LTV.

Creative Strategy

You will build a high-velocity creative testing system.

Responsibilities include:

• Creative angles
• Hooks
• Offers
• UGC
• Competitor research
• Ad concepts
• Designer/video editor direction
• Creative testing
• Creative performance analysis
• Scaling winning concepts

We expect continuous experimentation.

Product & Supplier Sourcing

You will help take products from idea to market.

Responsibilities include:

• Product research
• Competitor analysis
• Supplier discovery
• Alibaba / 1688 / manufacturer sourcing
• Supplier communication
• RFQs
• Price negotiation
• MOQ negotiation
• Sampling
• Packaging
• Private labeling
• Production coordination
• Quality control
• Backup supplier development

You should be comfortable dealing directly with international suppliers.

Shopify & CRO

You will own the commercial performance of our stores.

This includes:

• Shopify setup and optimization
• Product pages
• Landing pages
• Checkout
• Upsells
• Cross-sells
• Bundles
• Subscription models
• Mobile optimization
• Site speed
• Tracking
• CRO testing

You should constantly improve:

Conversion Rate, AOV, Revenue Per Visitor and Checkout Conversion.

Fulfillment & Operations

You will coordinate:

• Inventory planning
• Demand forecasting
• Purchase orders
• Freight
• Warehousing
• 3PLs
• Fulfillment
• Shipping
• Returns
• Stock levels
• Reorder points

Growth cannot come at the cost of operational chaos.

Payments & Infrastructure

You will coordinate:

• Payment gateways
• Merchant accounts
• Checkout integrations
• Fraud prevention
• Chargeback monitoring
• Tracking infrastructure
• Pixels
• Conversion APIs
• Analytics systems

Retention

You will improve customer lifetime value through:

• Email
• SMS
• Abandoned-cart flows
• Welcome flows
• Post-purchase flows
• Win-back campaigns
• Upsells
• Cross-sells
• Loyalty
• Subscription retention

Analytics & P&L

You must know the numbers.

You will monitor:

• Revenue
• Gross profit
• Contribution margin
• CAC
• MER
• ROAS
• AOV
• CVR
• LTV
• COGS
• Refunds
• Chargebacks
• Shipping costs
• Ad spend
• Inventory
• Cash conversion cycle

We want someone who understands the difference between high revenue and a great business.

Build the Team

As we scale, you will recruit and lead people across:

• Media Buying
• Creative Strategy
• Design
• Video Editing
• Shopify
• CRO
• Sourcing
• Supply Chain
• Retention
• eCommerce Operations
• Customer Experience

You will create accountability, systems and high standards.

Who We Are Looking For

Ideal candidates should have:

• 5+ years of eCommerce / DTC experience
• International Shopify experience
• Strong Meta and Google knowledge
• Strong CRO understanding
• Supplier and fulfillment experience
• Strong analytical ability
• Experience managing teams
• Strong commercial judgment
• High execution speed

Most importantly:

You should have personally helped scale an eCommerce business to significant revenue.

$500k+/month experience preferred.

$1M+/month experience strongly preferred.

What Matters More Than Your CV

We care about what you have actually built.

During the interview, expect questions like:

• What business did you scale?
• What was revenue when you started?
• What did you take it to?
• How long did it take?
• What monthly ad spend did you manage?
• What was CAC?
• What was MER?
• What was AOV?
• What was CVR?
• What was contribution margin?
• What exactly did YOU own?

Generic answers will not be enough.

We want numbers.

The Person Who Will Win Here

You are:

• Highly resourceful
• Extremely execution-focused
• Commercially aggressive
• Analytical
• Fast-moving
• Comfortable with pressure
• Highly accountable
• Strong at managing people
• Obsessed with improvement

When something breaks, you solve it.

When growth slows, you diagnose it.

When a supplier fails, you find another.

When a campaign stops performing, you build the next test.

When conversion drops, you find the bottleneck.

You behave like an owner.

This Role Is NOT

This is not:

• A product-upload job
• A basic Shopify role
• A Facebook Ads-only role
• An agency-management role
• A coordination-only position
• A job where you wait for instructions every day

You will receive significant strategic guidance from the Founder.

You will be expected to turn that guidance into execution.