Hands-On Creative Lead: Strategy to Launch

PractiScale (Built for Growth); Islamabad; On-site; PKR 2,500,000 - 4,000,000; Full time

Job summary

PractiScale is seeking a Creative Lead who can strategize, direct, and execute. This is a hands-on, on-site role in Rawalpindi/Islamabad.

You will own the end-to-end creative process, turning business ideas into finished work and guiding editors, designers, and specialists.

The right candidate blends marketing insight with writing, design direction, and strong project leadership to drive performance and conversion.

Qualifications

• Must have strong creative judgment and marketing sense.
• Ability to write compelling hooks and copy.
• Ability to direct designers and video editors.
• Experience turning rough ideas into clear creative briefs.
• Capable of managing multiple creative projects without quality loss.

Responsibilities

• Strategize, direct, and execute across video, design, and copy.
• Turn business objectives into finished creative work.
• Lead briefs and give clear direction to the team.
• Collaborate with editors, designers, and specialists to deliver end-to-end campaigns.
• Test and improve creative based on performance data.
• Develop landing pages and website creative to optimize conversions.

Skills

Creative judgment

Marketing understanding

Copywriting

Directing designers

Directing video editors

Landing page optimization

Project management

Hands-on building

Job description

PractiScale is seeking a Creative Lead who can strategize, direct, and execute. This is a hands-on, on-site role in Rawalpindi/Islamabad.

You will own the end-to-end creative process, turning business ideas into finished work and guiding editors, designers, and specialists.

The right candidate blends marketing insight with writing, design direction, and strong project leadership to drive performance and conversion.