Creative Director

PractiScale (Built for Growth); Islamabad; On-site; PKR 2,500,000 - 4,000,000; Full time

Job summary

PractiScale is seeking a Creative Lead who can strategize, direct, and execute. This is a hands-on, on-site role in Rawalpindi/Islamabad.

You will own the end-to-end creative process, turning business ideas into finished work and guiding editors, designers, and specialists.

The right candidate blends marketing insight with writing, design direction, and strong project leadership to drive performance and conversion.

Qualifications

• Must have strong creative judgment and marketing sense.
• Ability to write compelling hooks and copy.
• Ability to direct designers and video editors.
• Experience turning rough ideas into clear creative briefs.
• Capable of managing multiple creative projects without quality loss.

Responsibilities

• Strategize, direct, and execute across video, design, and copy.
• Turn business objectives into finished creative work.
• Lead briefs and give clear direction to the team.
• Collaborate with editors, designers, and specialists to deliver end-to-end campaigns.
• Test and improve creative based on performance data.
• Develop landing pages and website creative to optimize conversions.

Skills

Creative judgment

Marketing understanding

Copywriting

Directing designers

Directing video editors

Landing page optimization

Project management

Hands-on building

Job description

We're looking for a Creative Lead who can strategize, direct, and execute.

This is not a role for someone who only gives ideas and passes the work to designers or editors.

We need someone who can take a business objective or rough idea and turn it into finished creative work.

What you'll own

Location: Rawalpindi / Islamabad

Role: Full-Time, On-Site

We're looking for a Creative Lead who can strategize, direct, and execute.

This is not a role for someone who only gives ideas and passes the work to designers or editors.

We need someone who can take a business objective or rough idea and turn it into finished creative work.

What you'll own

You'll work across:

• Short-form and long-form video
• Video concepts, hooks, scripts, and storytelling
• Graphic design and visual direction
• Copywriting and messaging
• Landing pages and website creative
• Social media content
• Ad creatives and campaigns
• Brand consistency
• Creative testing and improvement

A typical project might start with:

"We're launching this offer. Build the creative around it."

You should be able to turn that into:

Research → Strategy → Concept → Copy → Script → Design → Video → Landing Page → Launch → Analyze → Improve

You will have people who can help execute, including editors, designers, and other specialists.

But you need to be hands-on yourself.

You should be able to open the work, identify exactly what is weak, improve it yourself when necessary, and give clear direction to the team.

What we’re looking for

You probably fit this role if:

• You have strong creative judgment
• You understand marketing, not just aesthetics
• You can write compelling hooks and copy
• You understand what makes videos hold attention
• You can direct designers and video editors
• You understand landing-page structure and conversion
• You can turn rough ideas into clear creative briefs
• You are comfortable creating things yourself instead of only delegating
• You study performance and improve creative based on actual results
• You can manage multiple creative projects without losing quality

The biggest requirement

You must be both a thinker and a builder.

We do not need someone who says:

"Here's what the designer should do."

We need someone who can say:

"Here's the strategy. Here's why. Here's what we're making. I'll build/direct the first version, then make sure the team executes it properly."