Creative Lead

leading-edge; Karachi Division; On-site; PKR 3,000,000 - 4,500,000; Full time

Job summary

leading-edge in Karachi is seeking a visionary Creative Lead to drive innovative marketing strategies. The ideal candidate will develop compelling campaigns, lead a team of creatives, and collaborate with faculty and staff to promote university programs and events.

You will design across multiple media platforms, including digital, print and video, create logos and branding identities, coordinate social media content, and ensure brand consistency across departments with timely delivery.

Qualifications

• Master's degree in Media or related field.
• 9+ years in advertising, digital media, or branding.
• Strong portfolio in corporate branding and events.
• Proficiency with Adobe Creative Suite and related tools.
• Ability to deliver high-quality content under tight deadlines.
• Excellent communication and collaboration skills.

Responsibilities

• Collaborate with Creative Head for branding, events, and design strategy.
• Design across digital, print, and video media.
• Create logos, branding identities, and campaign visuals.
• Coordinate social media posts, animations, and video content.
• Develop conceptual design directions aligned with briefs and goals.
• Supervise creative teams through concept to final execution.
• Deliver admissions campaign assets and faculty event collateral.
• Ensure timely completion and quality of visuals.
• Support brand consistency across departments.

Skills

Team leadership

Strong communication

Conceptual design

Creative thinking

Education

Master's Degree in Media

Advertising/Marketing-related degree

Tools

Adobe Creative Suite

Job description

Job Title: Creative Lead

Location: Karachi

Job Summary

Our client is seeking a visionary Creative Lead to drive innovative marketing strategies. The ideal candidate will develop compelling campaigns, lead a team of creatives, and collaborate with faculty and staff to promote university programs and events.

KEY ROLES & RESPONSIBILITIES:

• Collaborating with the Creative Head for corporate branding, event promotions, and design strategy.
• Designing across multiple media platforms including digital, print, and video.
• Creating effective and visually compelling logos, branding identities, and campaign visuals.
• Coordinating the execution of social media posts, animations, and video content.
• Developing conceptual design directions in alignment with briefs and campaign goals.
• Supervising and guiding creative teams throughout the design process - from concept development to final execution - ensuring consistency and quality.
• Delivering admission campaign assets and faculty event collaterals.
• Ensuring timely completion and quality control of all visual communication materials.
• Supporting brand consistency across departments and platforms.

Requirements

• Master's Degree in Media
• Sciences/Marketing/Advertising or any relevant discipline from a recognized institute.
• At least 9 years of relevant experience in advertising, digital media, or branding.
• Strong portfolio in corporate & event branding, digital campaigns, and multimedia content creation.
• Hands-on experience with Adobe Creative Suite and related design tools.
• Ability to conceptualize and deliver high-quality content under tight deadlines.
• Strong communication and interpersonal skills.