Growth Marketing Manager

RayMedNexus; Punjab; On-site; PKR 22,818,000 - 34,227,000; Full time

Job summary

Evaluate Group, an Australian business group spanning healthcare, allied health, occupational health, medicolegal services, wellbeing and professional education, seeks a Marketing Manager to lead a coordinated marketing function across the group.

The role requires strategic leadership to understand diverse services, identify target markets and strengthen brand positioning, developing measurable marketing strategies that support business objectives.

Qualifications

• 6-8 years of relevant marketing experience in managerial or strategic roles.

Responsibilities

• Develop and implement an overall marketing strategy for Evaluate Group with plans for each unit.
• Lead digital marketing including websites, SEO, online advertising, email campaigns.
• Manage and guide the Social Media Specialist and Social Media Assistant to deliver high-quality outcomes.
• Coordinate corporate communications, industry engagement and brand materials.
• Establish KPIs, monitor campaigns, manage budgets and report performance to leadership.
• Ensure marketing activities comply with applicable advertising and privacy requirements.

Skills

Marketing strategy

Brand management

Campaign development

Digital marketing

SEO

Marketing analytics

Team leadership

Stakeholder communication

Tools

Google Analytics

SEO tools

Content management systems

Job description

Evaluate Group is an Australian business group operating across healthcare, allied health, occupational health, medicolegal services, wellbeing and professional education.

Through its associated businesses, including Evaluate Medicolegal, Evaluate Health, Evaluate Wellbeing and MedEducation Online, the Group provides professional services to individuals, healthcare practitioners, legal professionals, insurers, employers and other relevant stakeholders.

As the organisation continues to develop and expand, we are seeking an experienced Marketing Manager to establish and lead a coordinated marketing function across the entire business.

Position Overview

The Marketing Manager will be responsible for developing and leading the overall marketing strategy for Evaluate Group and its associated business units.

The role requires an individual who can understand the organisation's different services, identify their respective target markets, strengthen the Group's brand positioning and develop marketing strategies that support its overall business objectives.

The successful candidate will lead the marketing function, oversee digital and traditional marketing activities, manage the organisation's brand and communications, guide the social media team and ensure that marketing efforts produce measurable results.

This is a strategic and leadership position, not simply a social media or content management role. The candidate is expected to bring marketing direction, commercial awareness, initiative and the ability to independently manage and improve the organisation's marketing function.

Key Responsibilities

Develop and implement an overall marketing strategy for Evaluate Group, with appropriate marketing plans for each business unit. Identify target audiences, market opportunities, competitor positioning and initiatives that strengthen the organisation's presence across its different industries.

2. Brand Development & Market Positioning

Establish and maintain a consistent professional identity for the Group and its associated brands. Ensure that the organisation's services, capabilities and value propositions are communicated clearly and appropriately to their respective markets.

Lead the organisation's digital marketing activities, including websites, SEO, online advertising, email marketing and promotional campaigns. Identify opportunities to improve online visibility, audience engagement and the effectiveness of marketing channels.

Manage and guide the Social Media Specialist and Social Media Assistant, establish priorities, oversee content strategy and ensure that the marketing team delivers consistent, high-quality work aligned with the Group's objectives.

Monitor industry developments, competitor activities and market trends. Identify opportunities to improve brand recognition, promote existing services, introduce appropriate marketing initiatives and strengthen the Group's position in its relevant markets.

6. Corporate Communications & Industry Engagement

Oversee the development of corporate profiles, presentations, promotional materials and professional communications. Coordinate the organisation's participation in relevant conferences, seminars, webinars and industry events to strengthen its professional visibility.

7. Cross-Departmental Coordination

Work closely with senior management, Business Development, Operations, Clinical Governance, HR and other relevant departments to ensure that marketing strategies reflect organisational priorities and accurately represent the services being delivered. Coordinate the referral of marketing-generated enquiries to the Business Development team.

8. Marketing Performance & Accountability

Establish marketing objectives and KPIs, monitor campaign effectiveness, manage approved marketing budgets and provide regular performance reports to senior management. Evaluate results, identify areas requiring improvement and recommend practical actions to strengthen marketing performance.

9. Marketing Standards & Compliance

Ensure that the Group's marketing activities, public communications and promotional materials are professional, accurate and consistent with applicable Australian advertising, healthcare, NDIS, privacy and other relevant requirements.

What We Expect From the Successful Candidate

We are looking for someone who can take ownership of the organisation's marketing function rather than simply execute instructions or manage social media accounts.

The successful candidate should be able to:

• Develop a clear marketing direction for a group of businesses operating across different service sectors.
• Understand how to position different services and brands for their respective target audiences.
• Identify marketing opportunities and translate them into practical, measurable strategies.
• Bring new ideas, initiative and independent decision-making to the organisation.
• Lead and develop the existing marketing team.
• Establish structured marketing processes, priorities and performance measures.
• Demonstrate the ability to assess marketing results and make improvements based on evidence.
• Communicate effectively with senior management and coordinate marketing requirements across departments.

Key Requirements

• 6-8 years of relevant marketing experience, preferably in a managerial or strategic marketing capacity.
• Demonstrated experience in marketing strategy, brand management and campaign development.
• Strong understanding of digital marketing, SEO, online advertising and marketing analytics.
• Experience managing or supervising marketing personnel.
• Excellent communication, content development and project management skills.
• Experience in healthcare, allied health, medicolegal, NDIS, professional services or a multi-business organisation will be highly regarded.

Expected Outcomes

The Group Marketing Manager will be expected to establish a structured and effective marketing function that:

• Strengthens the overall identity and market position of Evaluate Group.
• Develops appropriate marketing strategies for each business unit.
• Improves the organisation's digital presence and brand visibility.
• Deliver purposeful and measurable marketing campaigns.
• Provides effective leadership and direction to the marketing team.
• Identifies opportunities for market development and improved brand recognition.
• Provides management with clear reporting, performance insights and recommendations.

Overall Objective:

To build and lead a professional, coordinated and results-driven marketing function that strengthens Evaluate Group's market presence, supports its business objectives and contributes to the long-term growth of the organisation.