Group Marketing Director — Growth & Brand Strategy

RayMedNexus; Punjab; On-site; PKR 22,818,000 - 34,227,000; Full time

Job summary

Evaluate Group, an Australian business group spanning healthcare, allied health, occupational health, medicolegal services, wellbeing and professional education, seeks a Marketing Manager to lead a coordinated marketing function across the group.

The role requires strategic leadership to understand diverse services, identify target markets and strengthen brand positioning, developing measurable marketing strategies that support business objectives.

Qualifications

• 6-8 years of relevant marketing experience in managerial or strategic roles.

Responsibilities

• Develop and implement an overall marketing strategy for Evaluate Group with plans for each unit.
• Lead digital marketing including websites, SEO, online advertising, email campaigns.
• Manage and guide the Social Media Specialist and Social Media Assistant to deliver high-quality outcomes.
• Coordinate corporate communications, industry engagement and brand materials.
• Establish KPIs, monitor campaigns, manage budgets and report performance to leadership.
• Ensure marketing activities comply with applicable advertising and privacy requirements.

Skills

Marketing strategy

Brand management

Campaign development

Digital marketing

SEO

Marketing analytics

Team leadership

Stakeholder communication

Tools

Google Analytics

SEO tools

Content management systems

Job description

Evaluate Group, an Australian business group spanning healthcare, allied health, occupational health, medicolegal services, wellbeing and professional education, seeks a Marketing Manager to lead a coordinated marketing function across the group.

The role requires strategic leadership to understand diverse services, identify target markets and strengthen brand positioning, developing measurable marketing strategies that support business objectives.