Head of Marketing
Project Accountants Ltd
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Job summary
Project Accountants Ltd in Jersey seeks a Head of Marketing to lead the function, elevate branding, digital presence and thought leadership across markets. You will partner with the CEO and leadership team to translate strategy into high-quality, differentiated marketing and campaigns.
The role includes brand development, website growth, SEO and AI-enabled marketing. You will build a high-performing team, manage external agencies, and drive international growth with measurable KPIs and market
Qualifications
- Significant experience in senior marketing roles.
- Experience leading and developing a marketing team.
- Strong experience in brand strategy, positioning and messaging.
- Experience leading or contributing to a rebrand or repositioning.
- Strong understanding of SEO, digital authority and website strategy.
- Experience in content, thought leadership and integrated marketing campaigns.
- Knowledge of AI and marketing tech trends.
- Commercial mindset linking marketing to growth.
- Experience managing external agencies and partners.
- Ability to work with CEOs and senior leadership.
- International or multi-market exposure in B2B environments.
Responsibilities
- Own and continuously develop the marketing and brand strategy.
- Lead the planned rebrand from strategy through to implementation.
- Oversee content, thought leadership, social media and PR.
- Increase website authority, SEO and digital presence.
- Embed AI and automation across the marketing function.
- Support international growth and new markets.
- Develop marketing materials, case studies and proof points for BD.
Skills
Tools
Job description
We are an international professional services business supporting organisations across accounting, finance, fund administration, compliance and business operations.
Our ambition is to build one of the most trusted and distinctive professional services brands in our markets, with a growing international presence.
We are looking for an experienced Head of Marketing to lead our established marketing function, raise standards across the department and strengthen how the business is positioned, recognised and discovered globally.
This is a senior leadership role with responsibility for the overall marketing strategy, brand, digital presence, content, team performance and marketing support for business growth.
The successful candidate will work closely with the CEO and wider leadership team to translate the firm’s strategy and positioning into high-quality, differentiated marketing.
A major part of the role will be leading the next stage of brand development and rebranding, strengthening the website and digital authority, developing distinctive industry initiatives and ensuring the existing marketing team operates at an exceptional standard.
- Own and continuously develop the marketing and brand strategy.
- Ensure the firm’s positioning, messaging and identity are distinctive, consistent and aligned with commercial objectives.
- Lead the planned rebrand from strategy through to implementation.
- Protect and strengthen the brand as the business expands into new markets.
- Understand competitors and identify opportunities to establish differentiated market positions.
- Lead and develop the existing marketing team.
- Set clear standards, responsibilities, objectives and performance expectations.
- Identify skills gaps and implement appropriate training, coaching or specialist support.
- Improve quality control, accountability and consistency across the department.
- Ensure the team can operate effectively and independently while remaining aligned with business priorities.
- Manage external agencies and specialist partners where required.
- Develop a clear content and thought leadership strategy.
- Turn expertise within the business into high-quality insights, reports, case studies, campaigns and market commentary.
- Develop original ideas including research, surveys, benchmarking, industry reports, events and other initiatives that can differentiate the firm.
- Strengthen executive and employee participation in marketing and thought leadership.
- Oversee social media, email, PR, awards, events and other key marketing channels.
- Continually look for ideas that challenge conventional professional services marketing and create stronger market recognition.
- Own the strategy for increasing the authority, visibility and performance of the website.
- Develop a long-term plan to compete organically with leading professional services firms.
- Oversee technical SEO, content strategy, digital PR, backlink development and website optimisation.
- Increase rankings for strategically important services and markets.
- Improve branded search, high-quality referral traffic and inbound opportunities.
- Monitor competitor performance, search visibility and digital market share.
- Embed AI and automation appropriately across the marketing function.
- Identify tools that improve research, content development, analytics, SEO, campaign management and team productivity.
- Develop AI-assisted workflows while maintaining appropriate quality control and human judgement.
- Improve visibility across AI-powered search and discovery platforms.
- Keep the business ahead of relevant developments in marketing technology and digital behaviour.
- Support expansion into existing and new international markets.
- Develop marketing strategies for priority services, industries and jurisdictions.
- Work closely with Business Development to improve lead generation, account-based marketing and prospect engagement.
- Ensure marketing activity supports commercial priorities and contributes to pipeline development.
- Develop strong marketing materials, case studies and proof points that support the BD team.
The Head of Marketing will take ownership of the existing marketing KPIs, challenge and improve them where appropriate, and ensure activity translates into meaningful outcomes.
- Brand awareness & visibility
- Branded search & share of search
- Social media & thought leadership
- Website authority & organic search
- Commercial keyword rankings
- Marketing-generated / influenced opps
- Support for new market / service growth
- Significant experience in senior marketing roles.
- Experience leading and developing a marketing team.
- Strong experience in brand strategy, positioning and messaging.
- Experience leading or materially contributing to a rebrand or repositioning.
- Strong understanding of SEO, digital authority and website strategy.
- Experience in content, thought leadership and integrated marketing campaigns.
- Good understanding of AI and emerging marketing technologies.
- Strong commercial awareness and ability to connect marketing with business growth.
- Experience managing external agencies and specialist partners.
- Confidence working directly with CEOs and senior leadership.
- International or multi-market experience, ideally within professional services, financial services, consulting, technology or another sophisticated B2B environment.
We are looking for someone who combines strategic thinking with strong execution and leadership.
You should be able to recognise what needs improving, set a higher standard and bring the team with you.
You will be commercially minded, creative, curious and confident challenging established approaches. You should understand sophisticated B2B audiences, be comfortable working with data and technology, and know when strength human judgement matters more than simply producing more marketing.
Most importantly, we want someone who can take an established marketing function and make it exceptional.
- A clear and distinctive international market position.
- A successful rebrand aligned with the future direction of the business.
- A materially higher standard of marketing across all channels.
- A strong, accountable and continuously developing marketing team.
- Greater website authority and visibility against leading competitors.
- Recognisable thought leadership and distinctive industry initiatives.
- Stronger visibility across traditional and AI-powered search.
- Increased support for inbound demand, business development and international expansion.
- A marketing function that becomes a genuine competitive advantage for the business.
- Ground Floor Office 33 Gloucester Street St Helier Jersey, JE2 3QR
Copyright 2021 – 2026 Project Accountants Ltd
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