SaaS Marketing

Driveline Advisory; Islamabad; On-site; PKR 1,200,000 - 3,200,000; Full time

Job summary

Driveline Advisory in Islamabad seeks a SaaS Marketing professional to grow awareness, demand, and customer engagement for software solutions. You will position products for Pakistani audiences and support measurable growth across digital channels.

The ideal candidate combines strong communication and execution with a data-driven mindset to optimize campaigns, leverage analytics, and drive lifetime value for SaaS offerings.

Qualifications

• Understanding of SaaS business models and subscription journeys.
• Plan and deliver digital campaigns across content, email, social, and website.
• Strong writing and editing skills for product messaging and campaigns.
• Knowledge of lead generation, funnel stages, segmentation, and conversion optimization.
• Ability to interpret campaign metrics and apply data-driven improvements.
• Research competitor trends and customer insights to inform positioning.
• Coordinate with sales, product, and stakeholders; manage priorities and deadlines.
• Familiarity with marketing automation, analytics, CRM, or CMS is a plus.

Responsibilities

• Develop and execute marketing campaigns to build product awareness and generate qualified leads.
• Create audience-focused messaging for SaaS features and benefits.
• Coordinate content across digital channels: website, email, social media.
• Collaborate with sales and product teams to align campaigns with priorities and pipeline goals.
• Monitor campaign performance and report metrics; suggest improvements.
• Research market trends and customer feedback to inform planning.

Skills

SaaS marketing

Campaign planning

Content writing

Lead generation

Analytics

CRM knowledge

Cross-functional coordination

Deadline management

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

Job Description

Driveline Advisory is seeking a SaaS Marketing professional to help grow awareness, demand, and customer engagement for software-as-a-service offerings. Based in Islamabad, this role will contribute to positioning products for target audiences in Pakistan and supporting measurable growth across digital channels. The successful candidate will connect product value with customer needs and use performance insights to improve marketing activity.

Responsibilities include

• Develop and execute marketing campaigns that build product awareness, generate qualified leads, and support customer acquisition.
• Create clear, audience-focused messaging for SaaS product features, benefits, and use cases.
• Coordinate content across digital channels, including website pages, email campaigns, and social media.
• Collaborate with sales and product teams to align campaigns with customer priorities, product updates, and pipeline goals.
• Monitor campaign and funnel performance, report key metrics, and recommend improvements based on results.
• Research market trends, competitors, and customer feedback to inform positioning and campaign planning.

This is a full-time, on-site opportunity for a marketer who can combine strong communication and execution with a practical, data-informed approach to SaaS growth.

Job Specification

• Understanding of SaaS business models, subscription customer journeys, and software product positioning.
• Ability to plan and deliver digital campaigns across content, email, social media, and website channels.
• Strong writing and editing skills for product messaging, campaign copy, and customer-focused content.
• Working knowledge of lead generation, funnel stages, audience segmentation, and conversion optimization.
• Comfort interpreting campaign metrics and using data to identify practical improvements.
• Research skills for competitor reviews, market trends, and customer insights.
• Effective coordination with sales, product, and other stakeholders; able to manage priorities and deadlines.
• Familiarity with marketing automation, analytics, CRM, or content management tools is an advantage.