SaaS Marketing & Growth (Islamabad) – On-Site

Driveline Advisory; Islamabad; On-site; PKR 1,200,000 - 3,200,000; Full time

Job summary

Driveline Advisory in Islamabad seeks a SaaS Marketing professional to grow awareness, demand, and customer engagement for software solutions. You will position products for Pakistani audiences and support measurable growth across digital channels.

The ideal candidate combines strong communication and execution with a data-driven mindset to optimize campaigns, leverage analytics, and drive lifetime value for SaaS offerings.

Qualifications

• Understanding of SaaS business models and subscription journeys.
• Plan and deliver digital campaigns across content, email, social, and website.
• Strong writing and editing skills for product messaging and campaigns.
• Knowledge of lead generation, funnel stages, segmentation, and conversion optimization.
• Ability to interpret campaign metrics and apply data-driven improvements.
• Research competitor trends and customer insights to inform positioning.
• Coordinate with sales, product, and stakeholders; manage priorities and deadlines.
• Familiarity with marketing automation, analytics, CRM, or CMS is a plus.

Responsibilities

• Develop and execute marketing campaigns to build product awareness and generate qualified leads.
• Create audience-focused messaging for SaaS features and benefits.
• Coordinate content across digital channels: website, email, social media.
• Collaborate with sales and product teams to align campaigns with priorities and pipeline goals.
• Monitor campaign performance and report metrics; suggest improvements.
• Research market trends and customer feedback to inform planning.

Skills

SaaS marketing

Campaign planning

Content writing

Lead generation

Analytics

CRM knowledge

Cross-functional coordination

Deadline management

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

Driveline Advisory in Islamabad seeks a SaaS Marketing professional to grow awareness, demand, and customer engagement for software solutions. You will position products for Pakistani audiences and support measurable growth across digital channels.

The ideal candidate combines strong communication and execution with a data-driven mindset to optimize campaigns, leverage analytics, and drive lifetime value for SaaS offerings.