Growth Architect: Performance Marketing Lead (Meta)

Lumida Wealth; Karachi Division; On-site; PKR 2,800,000 - 4,500,000; Full time

Job summary

Lumida Wealth, Karachi-based, seeks a Performance Marketing Lead to own Meta advertising, measurement, and the conversion engine for wealth management products. You will align Meta, HubSpot, and product teams to drive booked meetings and qualified prospects, while maintaining compliance for a U.S.-registered adviser.

You will build scalable measurement, testing, and activation systems across Lumida Wealth and Lumida Invest in a fast-growing, AI-driven wealth platform.

Qualifications

• 4+ years hands-on performance-marketing experience with Meta Ads Manager.
• Demonstrated ability to configure and debug conversion tracking in CRM.
• Strong HubSpot experience: forms, workflows, lifecycle, attribution.

Responsibilities

• Own Meta ads end to end: structure, strategy, budgets, audiences, creative testing, landing-page campaigns, retargeting, reporting.
• Build a reliable conversion architecture: Pixel, Conversions API, deduplication, UTMs, custom conversions, offline conversions.
• Make HubSpot the source of truth for lead quality with full attribution.
• Shift optimization toward business outcomes: appointments, qualified prospects, revenue, and AUM where relevant.
• Diagnose funnel leakage from click to client; produce a weekly action-oriented scorecard.
• Collaborate with sales and product/engineering on integrations; identify high-value tests.
• Build Lumida Invest's acquisition/activation engine: web-to-app funnels, activation events, and retargeting paths.
• Develop creative system with designers: hooks, videos, testimonials, explainers, carousels, landing-page angles.
• Run structured experiments: hypothesis, metric, budget, window, decision rule, learning, next action.
• Maintain compliant operating discipline for a U.S. SEC-registered adviser.

Skills

Meta Ads

HubSpot

Measurement

Creative testing

Conversion tracking

Analytics

Tools

Meta Pixel

Conversions API

UTMs

Event Manager

HubSpot

GA4

Job description

Lumida Wealth, Karachi-based, seeks a Performance Marketing Lead to own Meta advertising, measurement, and the conversion engine for wealth management products. You will align Meta, HubSpot, and product teams to drive booked meetings and qualified prospects, while maintaining compliance for a U.S.-registered adviser.

You will build scalable measurement, testing, and activation systems across Lumida Wealth and Lumida Invest in a fast-growing, AI-driven wealth platform.