Growth Architect: Performance Marketing & Ecommerce

Hightech Solutions; Lahore; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Hightech Solutions is seeking a Performance Marketing & E-Commerce Specialist to grow online sales of laptops, desktops, and IT accessories. You will plan paid campaigns, optimize product listings, and drive conversions across online channels.

The role requires expertise in Google Ads, Meta Ads, GA4, and e-commerce platforms, with a focus on data-driven decisions and profitability. Knowledge of local marketplaces like Daraz is a plus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field; equivalent practical experience may be considered.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
• Manage Google Search, Shopping, Performance Max, remarketing, and lead-generation campaigns.
• Develop strategies to increase website traffic, online sales, qualified leads, and ROAS.
• Conduct keyword research, audience targeting, competitor analysis, and campaign testing.
• Monitor advertising budgets, CPA, and campaign profitability.
• Create and test ad creatives, promotions, and landing pages.
• Implement retargeting strategies to recover abandoned carts.

Skills

Analytical thinking

Problem solving

Communication

Reporting

Time management

Budget management

Campaign management

Team collaboration

Education

Bachelor's degree in Marketing, Business Administration, E-Commerce, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Conversion tracking

Shopify

WordPress

Google Merchant Center

CRM tools

Product feed optimization

Daraz marketplace

Job description

Hightech Solutions is seeking a Performance Marketing & E-Commerce Specialist to grow online sales of laptops, desktops, and IT accessories. You will plan paid campaigns, optimize product listings, and drive conversions across online channels.

The role requires expertise in Google Ads, Meta Ads, GA4, and e-commerce platforms, with a focus on data-driven decisions and profitability. Knowledge of local marketplaces like Daraz is a plus.