Growth Analytics Specialist – Referrals & Activation

ACE Money Transfer Limited; Lahore; On-site; PKR 2,400,000 - 3,600,000; Full time

Job summary

ACE Money Transfer Limited in Lahore seeks a mid-level Growth Analytics professional to ownReferral, affiliate, and viral loop performance. You will quantify CAC, LTV, activation, and funnel metrics, and design experiments to improve onboarding and first transactions.

You will collaborate with Compliance, BI, and Product to reduce leakage and optimize incentives. Strong English communication and fintech experience are essential.

Qualifications

• 2–4 years of experience in customer acquisition, growth analytics, product analytics, or marketing analytics in fintech, payments, consumer apps, e-commerce, or marketplaces
• Hands-on acquisition funnel management: traffic to activation and first transaction
• Proven acquisition growth with measurable improvements in CAC/activation/LTV
• Advanced Excel or Google Sheets: pivots, lookups, cohort tables, financial modelling of unit economics
• Strong written and spoken English

Responsibilities

• Own end-to-end analysis of Invite a Friend referral programme, affiliates, and partner channels
• Model CAC, LTV, and unit economics by corridor
• Design incentive structures and evaluate virality metrics
• Track channel performance and inform budget and incentive allocation
• Run A/B tests and report results weekly

Skills

Acquisition funnel mgmt

Growth analytics

Excel/Sheets

A/B testing

English communication

Data-driven decision making

Education

Graduation

Tools

Analytics tools

Power BI/Tableau

CRM platforms

Python or R

Job description

ACE Money Transfer Limited in Lahore seeks a mid-level Growth Analytics professional to ownReferral, affiliate, and viral loop performance. You will quantify CAC, LTV, activation, and funnel metrics, and design experiments to improve onboarding and first transactions.

You will collaborate with Compliance, BI, and Product to reduce leakage and optimize incentives. Strong English communication and fintech experience are essential.