AI-Driven Growth & Performance Marketing Specialist

HR Ways; Islamabad; On-site; PKR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Employee Benefit Fund

Performance reviews

Annual Bonus

Medical Insurance

OPD Reimbursement

25 Leave Days

Training & Certification

Interest-free Loans

Entrepreneurial Funding

Job summary

HR Ways in Rawalpindi is seeking a commercially minded Growth & Performance Marketing Specialist to manage and grow our digital product portals. You will drive acquisition and monetization, optimize user journeys, and collaborate with product and technical teams to deliver measurable results.

Key duties include defining growth strategies, coordinating creative development with AI-assisted tools, and providing KPI reporting using Google Analytics and similar platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Economics or a related discipline.
• Confident and proven use of AI tools for marketing work, including generating and improving advert copy, developing creative concepts and visuals, adapting campaign assets, and supporting research, analysis and workflow efficiency.
• AI-generated outputs for accuracy, quality and brand suitability.
• Practical experience in performance marketing, growth marketing or digital product marketing, including managing and optimising paid campaigns across platforms such as Google Ads, Meta Ads or Tik Tok Ads. Strong understanding of CPA, CAC, ROAS and conversion optimisation.
• Experience working with digital portals, websites or landing pages, and using analytics tools such as Google Analytics, Microsoft Clarity and Excel/Sheets.
• Experience within the Value-Added Services (VAS) department of a mobile network operator, or with a company providing digital VAS, mobile content, subscription or operator-led services, would be a strong advantage.
• Good coordination and communication skills, including the ability to brief creative teams and work with product and technical colleagues.
• Commercially aware, analytical and self-motivated, with a hands‑on approach to improving measurable results.

Responsibilities

• Digital Product Growth: Manage the ongoing performance of existing portals; identify and implement improvements to user experience, engagement, conversion, retention and monetization, working with product and technical teams where required.
• Creative Development & AI Tools: Brief and coordinate graphic designers and content resources; oversee the development of campaign creatives, promotional materials and landing-page messaging using AI-powered tools.
• Analytics & Reporting: Use Google Analytics, Microsoft Clarity and internal data tools to monitor user behavior and campaign results; maintain KPI reporting and identify performance gaps.
• Commercial Development: Support opportunities for new partnerships, markets and revenue streams, and contribute to ROI assessments when required.

Skills

Performance marketing

Growth marketing

Analytics

Communication

Coordination

Self-motivated

Strategic thinking

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Microsoft Clarity

Excel/Sheets

Job description

HR Ways in Rawalpindi is seeking a commercially minded Growth & Performance Marketing Specialist to manage and grow our digital product portals. You will drive acquisition and monetization, optimize user journeys, and collaborate with product and technical teams to deliver measurable results.

Key duties include defining growth strategies, coordinating creative development with AI-assisted tools, and providing KPI reporting using Google Analytics and similar platforms.