Growth Lead, Pakistan — Remote-First Fintech & Brand Growth

Binance; Pakistan; Remote; PKR 400,000 - 1,000,000; Full time

Benefits offered by this job

Remote-first work arrangement

Job summary

Binance is seeking a highly data-driven Growth Lead for Pakistan to drive user acquisition, engagement, and brand growth. This regional role requires deep market understanding, analytical rigor, and proven leadership in fast-paced fintech environments.

You will own multi-channel growth strategies, lead local campaigns, manage influencers, and build a high-performing local growth team while collaborating with global partners. A remote-first setup with national scope is expected.

Qualifications

• 7+ years in growth/marketing in internet/fintech environments.
• Experience with omnichannel growth and managing large budget spend.
• Strong analytical skills with dashboards, funnels, and attribution models.

Responsibilities

• Partner with Regional Marketing Lead to craft growth strategies for Pakistan.
• Lead localization of product campaigns and growth experiments across web and app.
• Own full-funnel growth across channels: paid media, influencer marketing, offline activations, and O2O growth.
• Manage local KOLs, creators, and brand ambassadors to scale user acquisition.
• Drive SEO/ASO, community channels, and referrals for cost-efficient growth.
• Shape Binance brand presence in Pakistan and mentor a local growth team.

Skills

Growth strategy

Paid ads

KOL marketing

Offline activations

O2O growth

Analytics

Leadership

Tools

Google Analytics

SQL

A/B testing

Job description

Binance is seeking a highly data-driven Growth Lead for Pakistan to drive user acquisition, engagement, and brand growth. This regional role requires deep market understanding, analytical rigor, and proven leadership in fast-paced fintech environments.

You will own multi-channel growth strategies, lead local campaigns, manage influencers, and build a high-performing local growth team while collaborating with global partners. A remote-first setup with national scope is expected.