Google Ads Specialist

SolutionInn; Lahore; Remote; PKR 19,374,000 - 30,446,000; Full time

Benefits offered by this job

Access to latest marketing tools & AI

Performance-based recognition

Collaborative growth environment

Job summary

SolutionInn is seeking an experienced Google Ads Specialist to manage and scale campaigns across Google Search, Display, YouTube, Shopping, and Performance Max for USA & Canada markets. The role requires expertise in automation, GMC, GA4 tracking, conversion optimization, and performance troubleshooting for large-scale campaigns.

Responsibilities include planning, launching, and optimizing campaigns, managing feeds, tracking, A/B testing, and generating actionable performance insights to scale

Qualifications

• 2+ years of Google Ads experience with high-budget USD campaigns.
• Experience in EdTech, eCommerce, or student-focused platforms is a plus.
• Strong analytics and data-driven optimization skills.

Responsibilities

• Plan and optimize Google Ads campaigns for US & Canada.
• Manage Search, Display, YouTube, Shopping, and Performance Max campaigns.
• Handle Google Merchant Center feeds and product diagnostics.

Skills

Google Ads

Performance Max

YouTube Ads

Display Campaigns

Search Campaigns

Budget optimization

Conversion tracking

Audience targeting

Remarketing

Tools

GA4

GTM

Merchant Center

Performance Max tooling

Job description

We are looking for an experienced Google Ads Specialist to manage and scale high-performing campaigns across Google Search, Display, YouTube, Shopping, and Performance Max for USA & Canada markets. The ideal candidate should have strong expertise in Google Ads automation, GMC (Google Merchant Center), GA4 tracking, conversion optimization, and performance troubleshooting for large-scale campaigns.

Job Responsibilities

• Plan, launch, and optimize Google Ads campaigns targeting US & Canadian audiences.
• Manage Search, Display, YouTube, Shopping, and Performance Max campaigns.
• Handle Google Merchant Center feeds, product diagnostics, feed optimization, and policy troubleshooting.
• Improve CTR, CPC, CPA, ROAS, and conversion rates through data-driven optimization.
• Monitor campaign learning phases, audience signals, geo-targeting, and budget scaling strategies.
• Set up and maintain accurate conversion tracking using Google Ads, GTM, and GA4.
• Analyze low-conversion issues, funnel drop-offs, tracking gaps, and performance fluctuations.
• Create remarketing and audience segmentation strategies.
• Conduct A/B testing for ad creatives, landing pages, bidding strategies, and offers.
• Generate performance reports with actionable insights and scaling recommendations.
• Stay updated with Google Ads AI automation, Performance Max updates, and North American market trends.

Skills Required

• Strong experience with:
• Google Ads
• Performance Max
• GA4 & GTM
• YouTube Ads
• Search & Shopping Campaigns
• Understanding of US/Canada student behavior and academic seasonality.
• Experience handling large product feeds and campaign scaling.
• Strong knowledge of:
• Conversion tracking
• Audience targeting
• Remarketing
• Feed optimization
• Landing page CRO
• Budget scaling strategies
• Ability to troubleshoot:
• GMC feed issues
• Low conversion rates
• Tracking mismatches
• Learning phase instability

Required Qualifications

• Minimum 2+ years of Google Ads experience.
• Experience managing high-budget campaigns in USD markets.
• Prior experience in EdTech, eCommerce, or student-focused platforms is a plus.

Job Experience

• Minimum 2+ years

Other Benefits

• Access to latest marketing tools & AI technologies
• Performance-based recognition and rewards
• Collaborative and growth-focused work environment