Field Sales Growth Specialist

Coca-Cola CCI; Rahim Yar Khan; On-site; PKR 1,000,000 - 1,300,000; Full time

Job summary

Coca-Cola CCI is seeking a Field Sales Executive to drive market development, increase outlet penetration, and boost secondary sales in the Rahim Yar Khan region. You will manage outlets, coordinate with presellers, and ensure adherence to company guidelines across the territory.

The role emphasizes data cleanliness, KPI optimization, and proactive customer engagement to grow market share and asset utilization in a competitive FMCG environment.

Qualifications

• MBA/ BBA with 3 years of experience in FMCG sector.

Responsibilities

• Ensure Secondary SKU-wise volume achievement vs targets assigned to enhance Market Share.
• Rationalize Discounts in the market & use promotion intelligently to achieve company net sales revenue.
• Create new outlets and retain as per target and area potential to increase numeric & Weighted distribution.
• Expand SKU penetration as per benchmark availability numbers.
• Ensure that all data in sales information systems pertaining to his/her area is cleansed, validated and updated regularly.
• Analyze SFE KPI’s and modify the area route or adjust frequencies to improve green KPIs for preseller.
• Accomplish daily planned calls, spend time in-market and coach presellers on the 10-step call process.
• Discuss execution scores by outlets with presellers daily and highlight gaps to ensure in-outlet execution per PicOS & RED criteria.
• Monitor and report competitor activity in the assigned area and suggest countermeasures.
• Supervise/ensure proper injection and optimal utilization of company assets in market (coolers, glass, shell, signage, activation material).
• Manage in-outlet investments with optimal mix of discounts, DME, assets & activation.
• Monitor equipment efficiency, increase cooler throughput, and reduce non-productive coolers.
• Make attempts to recover the cooler as per company procedure in case of missing/disputed cooler.
• Maintain customer collaboration and loyalty across the area.
• Handle customer complaints promptly as per guidelines and maintain a fact sheet on every customer in CCI Zoom.
• Track and ensure timely settlement of market accounts (Glass, AR, Discounts, DME).

Education

MBA/ BBA with 3 years of experience in FMCG Sector

Job description

Coca-Cola CCI is seeking a Field Sales Executive to drive market development, increase outlet penetration, and boost secondary sales in the Rahim Yar Khan region. You will manage outlets, coordinate with presellers, and ensure adherence to company guidelines across the territory.

The role emphasizes data cleanliness, KPI optimization, and proactive customer engagement to grow market share and asset utilization in a competitive FMCG environment.