Field Operations Manager

Smollan; Lahore; On-site; PKR 1,200,000 - 2,600,000; Full time

Job summary

Smollan is seeking a Field Operations Manager to lead nationwide Brand Ambassador programs across Pakistan. You will oversee regional teams, plan activations from door-to-door outreach to retail events, and monitor performance metrics to ensure successful campaigns.

The role requires a Bachelor's in Business or Marketing, 3+ years of nationwide activation experience in FMCG, strong leadership, route planning, and proficiency with Google Workspace for reporting.

Qualifications

• Bachelor’s degree required in Business, Marketing, or a related field.
• 3+ years managing large-scale nationwide activation teams or experiential campaigns (FMCG).
• Experience with door-to-door campaigns or direct-to-consumer field ops.
• Proficiency with Google Workspace (Sheets, Slides, Docs) for tracking and reporting.

Responsibilities

• Team Leadership: Recruit, train, and manage nationwide field teams, team leads, and Brand Ambassadors.
• Campaign Execution: Plan and direct end-to-end activation workflows across urban and regional retail hubs, malls, and event spaces.
• Performance & Reporting: Track daily activity targets, ROI, budget allocations, and market feedback using digital reporting tools.
• Cross-Brand Management: Adapt operational strategies to match distinct brand positioning—managing high-energy activations and tailored consumer engagement.

Skills

Team Leadership

Campaign Execution

Performance Tracking

Brand Activation

Google Workspace

Education

Bachelor’s Degree in Business/Marketing

Tools

Google Workspace

Job description

We are hiring a Field Operations Manager to lead and execute nationwide Brand Ambassador programs. You will manage regional teams to execute nationwide campaigns—including door-to-door consumer outreach, route mapping, and retail activations—while tracking key performance metrics across both technical and personal care lines.

Key Responsibilities:

• Team Leadership: Recruit, train, and manage nationwide field teams, team leads, and Brand Ambassadors.
• Campaign Execution: Plan and direct end-to-end activation workflows across urban and regional retail hubs, malls, and event spaces.
• Performance & Reporting: Track daily activity targets, ROI, budget allocations, and market feedback using digital reporting tools.
• Cross-Brand Management: Adapt operational strategies to match distinct brand positioning—managing high-energy utility activations and tailored consumer engagement.

Requirements:

• Education: Minimum Bachelor’s Degree in Business, Marketing, or a related field.
• Experience: 3+ years managing large-scale, nationwide activation teams or experiential marketing campaigns (FMCG/Consumer Products), specifically with door-to-door campaigns or direct-to-consumer field ops.
• Field team management, route planning, logistics & performance tracking
• Quick problem-solving for real-time field & operational challenges
• Tech-savvy with Google Workspace (Sheets, Slides, Docs) for tracking & reports